For years Madison Avenue advertising executives considered consumers as targets. Watch one episode of Mad Men, and there can be little doubt as to the arrogant Machiavellian approach of that time to marketing. Although we’ve come a long way since the 1960’s, marketers rolled through the 70s, 80s and 90s seemingly unaware that there could ever be anyone in control of the message … [Read more...]
Archives for June 2012
Social media and public relations lessons “out of the blue”
Some brands sign celebrities for endorsement of their products. Strategically selected for their alignment with brand values and appeal to the brand target group, it’s a formal arrangement offering financial gain for both parties. What then to do when a self-appointed celebrity selects your brand, and you unwittingly become dragged into a negative association not of your own … [Read more...]