GAP appears to be retracting big time on a promotional email put out by head office on Monday Nov 10, that didn't go over too well with Canadian customers. The offer was on a "puffer vest" for $19.99 on special during a Remembrance Day Sale. Seems many Canadians took issue with the company provoking commercial gain, on what is universally accepted as a somber day of thanks and … [Read more...]
A campaign to make the fur fly
I remember well a day back in 1988 when the advertising sales department at the Georgia Straight, Vancouver’s urban weekly where I was working at the time, fell in the cross hairs of activists on behalf of the inhumane treatment of animals in the commercial fur trade. You see, long before desktop publishing, newspapers were constructed like puzzle pieces – ads created and then … [Read more...]
Lays “Do Us a Flavour ” insiders story + how CapU students hijacked Green Men publicity
I teach a advertising course at Capilano University. This week I had Jill Munro come to speak to my class. Jill is a Vancouver girl and the creator of “Creamy Garlic Caesar” chips, one of four Canada wide finalists in the Lays “Do us a flavour” new chip creation contest. For those of you who follow my blog regularly, you will recall I first wrote about this contest back in … [Read more...]
