This week Melissa Coker did what most advertising industry folks would have thought impossible. On a budget of $1,500 (and she only actually spent $1,300), she created a content marketing viral video sensation for the fall line of her LA based fashion label, Wren, that as of March 24 had achieved well over 69 million views on Youtube. The 3-minute video, shot artistically in … [Read more...]
Three common traits of successful new business launches
Last week I attended Small Business BC’s annual awards ceremony for business excellence. Since I teach monthly marketing seminars for SBBC, and have helped many entrepreneurs learn to market their businesses over the years, it is always great to see a few of those businesses actually launched and showcased as nominated contestants. Hosted at the Pan Pacific, the event was … [Read more...]
