Super Bowl Sunday came and went with great fanfare, even if it was just for the half time show. Seriously, didn't Katy Perry rock it? The game was filled with drama and tense moments, that can only be summed up as, "The Patriots won the game, but really Seattle lost it." What a nail biter ending. Here on the South Coast, which is darn close to Seattle's Pacific North West, it … [Read more...]
The five pillars of your media empire
Wouldn’t it be great to have the media clout of Oprah Winfrey, Arianna Huffington, Rupert Murdock, or Mark Zukerberg? While all these icons have carved out substantial media empires on broadcast, print and online platforms, never before has there been such opportunity to leverage your own content and channels in building awareness and a brand position. If you’ve got expertise … [Read more...]
Trim your social media platforms for 2015: when having less is more
I put out an article a couple weeks ago titled, “Are you a slave to social media?” Evidently it struck a chord, since it was my most highly shared and Tweeted piece this year. It also earned me an invitation to contribute to Social Media Impact, the top trusted social media news site out of the US http://socialmediaimpact.com/slave-social-media/. So I thought we’d follow up on … [Read more...]
Inspirational small business stories to celebrate “October small business month”
This past week Small Business BC hosted INSPIRE, and annual event to celebrate entrepreneurship, and a kick off to Small Business Month in British Columbia during October. Moderated by Judy Brooks, a serial entrepreneur in her own right, having launched built and sold three successful businesses, guests were treated to a panel discussion and insights from some of BC’s … [Read more...]
Fashion versus style is like social media versus email
Fashion forever tells us to do what other people are supposedly doing: favouring certain colours, cuts and lengths for the season. Style tells us to use what flatters our personal figures - those few pieces of clothing or furniture that we're perpetually drawn to and consider drop-dead good-looking regardless of current favorites. Fashion comes and goes. Style is … [Read more...]
