I'm willing to bet you've participated in "trading down" already. You may just not have been consciously aware of it. The term I've coined as trading down happens during recessionary times when people make cost saving choices in some categories outside their normal purchasing behaviour. If you normally shop at a specialty shoe store, you might check out the warehouse or rack … [Read more...]
Nintendo Wii Fit targets the CHO
From a marketing perspective, what do teen boys in basements with computer game consoles in pursuit of fast paced action heroes and unattainable women have in common with 35+ year-old Mom’s? Conventional wisdom would say, not much. But a departure from conventional tactics is exactly what Nintendo has done with the incredibly successful Wii, and the recent May 21 launch of Wii … [Read more...]
