I’m a big advocate of content marketing to fuel SEO and build an audience around your brand. But I am often asked, “How do you come up with ideas for each week?” and “Where do you find the time to produce the content?” The answer to the second question is easy, but takes dedication. I schedule it. I try to reserve Friday morning for writing, and guard it in my schedule. … [Read more...]
Archives for February 2018
How SWOOP disrupted the airline industry
On Feb 1st Westjet announced that their ultra low cost carrier sub brand, Swoop would begin servicing markets in Canada with fares as low as $7.50 one-way for flights between BC and Ontario between June 20 - Dec 15, 2018 with blackouts on long weekends. No misplaced decimal in that statement, yes a $7.50 fare, not $750. Naturally the news spread like wildfire. The catch … [Read more...]
Targets and tribes
As many of you know, I advocate regular content creation as a way to boost SEO online, be seen as valuable to your target audience, and remain visible for when they seek solutions. I had an interesting question raised at a recent presentation about creating content for the masses and content for your tribe, and specifically what to use for each audience, and what to keep free … [Read more...]