The "Curators of Sweden" was a great example of tourism marketing. The campaign featured an overall initiative where the controls of the countries @Sweden Twitter handle were handed over to Swedish citizens for rotating one-week stints. People from all over the world were invited to ask questions and exchange thoughts in an unedited forum. The trust and openness was meant to … [Read more...]
Archives for April 2016
Disruption: How Tesla changed automotive marketing
Mark the date April 4, 2016 in your memory. At some point in the future, this date will have huge significance. Elon Musk is also likely to roll off your tongue with the same broadly shared recognition that the name Steve Jobs from Apple does. That's because April 4th is the day that Tesla pre-sold 276,000 Model 3 cars worldwide, with an estimate to hit over 500,000 well before … [Read more...]