This past week Facebook had a terrible, horrible, no good, very bad day. Actually, they had 7 of them – in a row. For those of you familiar with the children’s book about Alexander’s bad day, I think it’s safe to say that Mark Zuckerberg would have been happy if the worst thing he had done was an accidental phone call to Australia. A damaging New York Times investigative piece … [Read more...]
5 Reasons messenger APPS are the future in “the age of the individual”
Perhaps it is because I have been hyper focused on “the age of the individual” and one-on-one communication platform growth this past week, that I’ve been trying to figure out the “why” behind the global growth in this area. The trend towards it happening is undeniable. For a really great summary of global trends in this area, THIS ARTICLE offers a lot of insights. Although … [Read more...]
The Age of the Individual
I had an interesting conversation with my son recently about online video. He’s a skater and works with a film crew that creates content for the skateboard company and a wheel manufacturer in the US who sponsor his competitive international travel. Specifically, I was questioning why he was not uploading a particular clip to Youtube, rather choosing to host it on the companies … [Read more...]
Messenger apps, bots, and the future of customer connection
I'm hot off the press from Social Media Marketing World 2018 and like many others my head is spinning with insights, ideas and connections. I'll be looking at tons of stuff over the next several weeks that came out of it, but today I want to focus on ONE LITTLE THING, that could well become the NEXT BIG THING. And that is messenger apps. And bots. I'll pause now for your … [Read more...]