If I left you scratching your head at “demetrication” you’re likely not alone. The word has been around since researcher Ben Grosser first rigged up a work around to eliminate “vanity metrics” such as likes, shares and follower counts on social media platforms back in 2012. Back then, in the heady days of platform growth, and long before concerns over foreign influence in … [Read more...]
Marketing Rebellion: A review of Mark Schaefer’s new book
Customers are your new marketing department. That's the upshot of this newly released 290 page book. The thought of more then 66% of your marketing communications being outside of your control will be too unnerving for many. But for those leaders that know intuitively that there's a shift happening that we need to get hold of, read on. This one's for you. I just finished … [Read more...]
Advertising in 2019? Start with the customer experience
I attended the BCAMA (BC Chapter of the American Marketing Association) Marketing Trends breakfast panel discussion last week in Vancouver. While there were many relevant trends for 2019 shared, what came through loud and clear is this: the consumer now rules. Our traditional approach to marketing and advertising is being tossed on its ear. Agencies are adjusting, and … [Read more...]
LinkedIn ads: Why they’re great, who is a good fit & how to buy them
LinkedIn can be an expensive platform to learn lessons on, but over time if you fine tune your approach, it will deliver traffic and conversions. What I’ve shared here is based on my learning with client projects, along with some great tips I picked up while attending Social Media Marketing World last year. How to access ad campaign management LinkedIn Ads are available … [Read more...]
Disruptive creative from the Czech Republic: Vodofone sells cell phones to seniors
I'm continuing the disruptive creative theme this week with an entry from the Czech Republic. Having recently returned from travelling there, and having used the services of Vodofone and an European SIM card purchased from them to keep the price of overseas data use reasonable, I have to say I not only love their approach to advertising, but what a deal compared to my Canadian … [Read more...]
