A journalist’s aim is to find the truth and tell the story. An influencer’s aim is to advocate for a brand and tell the story. While an influencer can be a journalist on their own platforms, there is still a monetary exchange at the heart of the relationship with a brand which is fundamentally different then the traditional role of journalism as editorial, at arms length … [Read more...]
10 attributes of a social media influencer
Last week I shared some insights about influencer marketing, with examples on how it works in the travel industry, based on my experience at #TBEX in New York state recently. I’ve got part 2 of those thoughts for you this week. Influencers can range from celebrity status with huge broadcast reach of millions, to micro influencers, those with 20,000 – 100,000 followers on … [Read more...]
Influencer marketing insider scoop
This past week I’ve been wearing dual hats as marketing expert as well as travel blogger and writer while at conference and speaking events back in New York state and Ontario, as part of the official industry launch of my new travel blog, www.CarryOnQueen.com. TBEX (North America’s Travel Blogger Expo) in Finger Lakes, NY was my first full on emersion into the world of … [Read more...]
Meet Rose the AI Chat Bot with personality
I’m always on the look out for tourism marketing examples, since I use them in presentations with clients in the travel industry. So when a friend @theBoomerVine tweeted to me about a progressive use of a chat bot named Rose being used by the Cosmopolitan Hotel in Las Vegas, I knew I had to share insights around it with you here. I wrote about chat bots in THIS POST earlier … [Read more...]
Influencers versus thought leaders
There is a fundamental difference between influence and “thought leadership.” I’ve been spending some time this week getting a better grip on the social media platforms for my new travel writing blog, CarryOnQueen.com. I registered the names back in March, and had the basic visual identity created in June, but I’m still very much flushing out content and gaining a following on … [Read more...]
