A number of years ago I had the pleasure of working with a visionary leader at City University Canada - a Canadian university belonging to a US based private, not for profit, parent brand. CityU Canada has campuses in Vancouver, Victoria, Calgary and Edmonton and specializes in delivering graduate degree programs for working adults in the areas of Master of Education and Master … [Read more...]
Marketing with Customer Service: the Southwest Airlines debacle
Southwest Airlines, the much-loved US based bargain priced flight carrier was the benchmark for customer service and low priced flights, which WestJet emulated in Canada when they first launched. A disruptive low-cost structure allowed them to be price competitive, while delivering a customer focused attitude of fun in the skies which, endeared them to the hearts of many … [Read more...]
Where is the Metaverse leading us?
By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being rebranded. The individual brands the company owns such as Facebook, Instagram, Messenger and WhatsApp will still maintain their individual identity apparently. Think Google and Alphabet … [Read more...]
How does Clubhouse Work?
I wasn’t initially quite sure what to make of all the hype around Clubhouse. Having been around social media for a while, I’ve seen new apps come with lots of anticipation (Snapchat, TikTok), and a few go (Google +, Vine, Periscope). So I decided to get on board and explore. This comprehensive post and embedded Youtube video summarizes my initial thoughts and experiences, with … [Read more...]
Being Word of Mouth Worthy
I’ll freely admit to being someone who gets more excited about letters than numbers. As in I’d much rather play with words and sentence structure, than statistics or budgets. However, a couple numbers caught my eye while reading a piece of research from Rutgers University related to consumer behavior and marketing: - 70% of word of mouth conversations happen face-to-face - … [Read more...]
