For anyone who read George Orwell's 1949 book Animal Farm, you'll likely recall this telling quote: "All animals are created equal, but some animals are more equal than others." This politically fueled satire featured animals organizing their farm and occupants not unlike a state and its people. The eventual downfall of the system rife with alliances and greed pointedly was … [Read more...]
Archives for April 2015
Dove’s “choose beautiful” campaign reinforces commitment to long term strategy
Whether you love Dove or hate them, think they connect well with their target group, or are pirating a cause to hawk their wares, you can’t argue with the consistency or their messaging. Last week Dove launched another iteration of their "real beauty" campaign with #ChooseBeautiful, a global experiment spanning San Francisco, Shanghai, Delhi, London and Sao Paulo featuring … [Read more...]
Future Shop closure signals the shifting face of retail
On March 28, 2015 Future Shop announced the closure of 66 stores, and the conversion of a further 65 to Best Buy. It was a second major blow to Canadian retail, just over a month after Target’s announced retrench from the Canadian market place. What on earth is going on? Most would say that the Canadian economy is healthy, interest rates are low and confidence is high. … [Read more...]
