The internet has changed everything in the marketing world. After some initial missteps, largely caused by applying the old rules to a new game, we have emerged into an exciting era of possibilities. What seemed a futuristic forecast at best only a short time ago in now coming to fruition. Where the advertiser had full control with traditional media, consumers now interact … [Read more...]
Archives for November 14, 2008
5 emerging themes in a down economy
Dow drops 20% in the last week! GM stock sinks 31%! TSX posts biggest weekly loss in 30 years! Economists expect crisis to deepen! These attention grabbing headlines out of the US and here at home can make focusing on business in Canada pretty unnerving. Although we're undoubtedly in better shape than our brethren south of the border, our economies are inextricably linked. … [Read more...]