Southwest Airlines, the much-loved US based bargain priced flight carrier was the benchmark for customer service and low priced flights, which WestJet emulated in Canada when they first launched. A disruptive low-cost structure allowed them to be price competitive, while delivering a customer focused attitude of fun in the skies which, endeared them to the hearts of many … [Read more...]
Big, battered, bruised and back for more. Learning from social media mistakes of big global brands.
What can we learn from the social media screw-ups of the biggest global brands? Lots. Their mistakes can teach the rest of us some valuable lessons. Facebook, Twitter and Youtube have 1.2 billion combined users. That’s a lot of influence for media vehicles that didn’t exist prior to 2005. And that doesn’t even include the countless blogs and other social media tools and apps … [Read more...]
