Somebody at Coors Light had a horrible, no good, very bad day last week. Several people at Rethink, a well respected Vancouver advertising agency responsible for the #BraveTheCold campaign, also likely had a sleepless night trying to put the breaks on creative that was set to launch that week, after negative publicity threatened to take over. And that doesn’t even credit the … [Read more...]
Backvertising hits Kits Beach
Think you’ve seen it all when it comes to clever delivery of advertising messages? Think again. Enter to latest human ad platform: backvertising. Take one very hairy man, carve out your message on his follicle-enhanced slate, and send him strolling down Kits Beach handing out Parissa Wax Strip samples on July 25. It was sure to be a head turner, and generate talk both on the … [Read more...]
