I initially stumbled onto the Walmart toy display by accident. It was Nov 5th, and I was barely recovering from receiving my coffee from Starbucks in a Christmas cup. I still had a burnt out pumpkin on my deck from Halloween. And I wasn’t even IN Walmart at the time, so let’s call it an “unprovoked attack” of holiday marketing. I’ve only brought myself to write about … [Read more...]
Remote control banner ads? Clever innovation in experiential product marketing!
Japanese toy manufacturer Beacon came up with a very creative interactive banner campaign for their toy AR.Drone. While I’m usually reluctant to welcome the possibility of yet another remote control device in the hands of a male member of my household, this is very intriguing from a marketing perspective! The AR.Drone is a helicopter that allows owners to use their … [Read more...]
QR Codes go mainstream?
QR codes have officially gone mainstream, or at least that's what I figure since seeing one appear on the corner of my local community newspaper, the North Shore News. That little square moniker along with an explanation of how to download the smartphone app and use it arrived on every door on the North Shore, an area rife with middle age folk and the financial affluence to … [Read more...]
