I was inspired to pull some thoughts together on this when I was approached by a producer at CBC TV to add a Vancouver spin to a national "Marketing Fails 2014" piece they were airing by Dianne Buckner. If you'd like to view that segment, which aired Dec 29, 2014 you can link to it here. CBC Vancouver Marketing Fails 2014: Rene Filiponne interviews marketing strategist, … [Read more...]
Branding with emotion and giving presence this holiday season
Two much-loved global brands (with Canadian roots), Westjet and Lululemon, take the spirit of the season awards this week for marketing initiatives that stand out in a month traditionally fueled with excess and consumption madness. Hot on the heels of Black Friday and Cyber Monday comes Lululemon’s holiday campaign “Give presence,” as well as the third in a trilogy from … [Read more...]
Another April fools for Lululemon?
Do you remember the April 1, 2008 Lululemon joke ad for the mansy? (a high cut mens yoga one piece of dubious design origin). Will Lululemon be up to their antics again this year? Listen to a 5 minute Marketing podcast commentary on last years ad below and tell us what you think. lululemon Here's a little visual review to put it in context: … [Read more...]
