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- Branding & competitive advantage
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- CSR (Corporate Social Responsibility)
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Recent Posts
- Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
- Dove Real Beauty Sketches: a campaign or a movement?
- Creativity on the street: get noticed & get business!
- Mobile disruption: Are you ready to buy with a #hashtag?
- The power of storytelling + a dash of synchronicity
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Blogroll
My other stuff
- 5-Minute Marketing / Five-Minute Marketing Google+ page
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Recommended blogs
Posts Tagged ‘“Five-minute marketing”’
Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, Mobile media, Outdoor advertising
This came to me via one of my students, and I thought it worthy of sharing with a larger audience – primarily for the creative approach to segmentation, but also for its message. This work comes out of Spain, and was done for the ANAR foundation (Aid to Children and Adolescents at Risk Foundation). [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, ANAR, billboard, marketing, Spain
Dove Real Beauty Sketches: a campaign or a movement?
Posted by Mary Charleson | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), Great publicity campaigns, Marketing to Women, New media and e-marketing, social media
I love this new campaign by Dove. It features a forensic sketch artist creating images of women as they describe themselves, and as others who they have recently met, see them. All images where created without actually seeing the person, instead relying on how each person interview described them. Subjects were then shown the images [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, branding, Dove, Dove Real Beauty Sketches, marketing, Vancouver, youtube
Creativity on the street: get noticed & get business!
Posted by Mary Charleson | Filed under Great publicity campaigns, Outdoor advertising
Turning everyday street objects into ads can be a clever vehicle to leverage a campaign. As we all know, the coffee wars between McDonalds, Tim Hortons and Starbucks have heated up significantly. It’s no accident that McDonalds executes a major push, with a weeklong free coffee giveaway, during Tim Horton’s Roll up the Rim to [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, Art Stafford, marketing, McDonalds, Milwaukee River, taxes, Tim Hortons
Mobile disruption: Are you ready to buy with a #hashtag?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Market forces, technology, and opportunity are converging on the mobile phone front, and about to launch a huge disruptive force in commerce. While we have become accustomed to promotional and communication opportunities enabled by the internet and social media, the distribution and pricing channel is about to heat up. According to the recently released Comscore [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", American Express, Apple, speaker, Trends, Twitter, Vancouver
The power of storytelling + a dash of synchronicity
Posted by Mary Charleson | Filed under Mobile media, New media and e-marketing, social media, Uncategorized
I was recently travelling on business, and had the occasion to be transferring planes in Toronto on Friday Feb 8th. That’s the day that Ontario and the whole east coast where hammered by one of the worst snowstorms in decades. Arriving from snowless Vancouver en route to Montreal, I knew immediately that my connecting flight [...]
Tags: "5-Minute Marketing", "Air Canada", "Five-minute marketing", "Mary Charleson", "social media", Facebook, marketing, speaker, Vancouver
8 trends to track in 2013
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Christine Day, CEO of Lululemon, said something recently in conversation that has echoed with me for days. When asked how she keeps up with trends and ensures that her company is on the leading edge, she responded, “I scan the environment reading magazines across many industries. I listen for what is next, not evidence of [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", 2013, advertising, BCAMA, speaker, Trends, Vancouver
Newspapers in 2013: Not dead, just different
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
As Mark Twain, noted American humourist declared in 1897, “The reports of my death were greatly exaggerated.” The same could be said of print newspapers in 2013. For much of the last century, print media organizations have staked their revenue success on the business of selling readers to advertisers. Circulation, readers per copy and time [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, branding, marketing, New York Times, newspapers, Trends, Vancouver
Super Bowl Sunday: The battle for eyeballs and wallets is on. How will RIM and BlackBerry 10 hold up?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, social media, Uncategorized
First off, a confession: I’m not a huge football fan. Being Canadian however, I love to both play and watch hockey. So on some level, I do understand the primal urge to sit around the big screen, partaking in a shared social experience, beer in hand, tossing back munchies and cheering for the favored team. [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, Apple, BlackBerry 10, branding, Facebook, RIM, Super Bowl 2013, Twitter
Will we ‘Graph Search’ instead of Google search soon?
Posted by Mary Charleson | Filed under Mobile media, New media and e-marketing, social media, Trends, Uncategorized
Graph Search is a recently announced feature from Facebook and it’s potentially a game changer in the search category, currently dominated by Google. Getting people to utilize a new search tool within Facebook, is all aimed at keeping them within the platform, where the company can monetize their presence through targeted business advertising tied back [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Graph Search", "Mary Charleson", "social media", Facebook, Google, marketing, Trends
Tracked, targeted and tired: Consumer prey dons camouflage to go private in public as a leading trend for 2013
Posted by Mary Charleson | Filed under Great publicity campaigns, Mobile media, New media and e-marketing, social media, Trends
We joke in our house that my husband is a digital dinosaur. He can text, but seldom does from his flip phone. He has no apps, isn’t on Facebook, Twitter or LinkedIn. He doesn’t know what Pinterest is, doesn’t blog and only uses email occasionally. Short of showing up in a Google search as having [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", a, advertising, Andes Beer, Argentina, branding, marketing, Norte Beer, Trends, Vancouver