280 characters will sink Twitter. That’s 140 more then they have now, but it’s not the doubling of characters allowed that will sink them, it’s the straying from their unique selling proposition that will. At its core, Twitter forced brevity. And in forcing brevity, Twitter ensured that all messages pushed out COULD be seen by all who followed. “Could” is the operative … [Read more...]
Five keys to marketing success – learning from Target’s failure to hit the Canadian bullseye
This last week the announced exit of Target from the Canadian market was a piece of business news that dominated discussions. One does not enter a market with 133 stores and then pull the plug less then two years later without feeling an effect. That's a lot of rent per square foot, retail sales and lost jobs you hear rushing for the drain hole being flushed from the Canadian … [Read more...]