France is the land of picnics. Everywhere you go, there are people stretched out on blankets, taking a break and enjoying some food, drink and good company. We experienced this on mass during Bastille Day celebrations recently on July 14th beneath the Eiffel Tower for a huge evening concert and a fireworks display. But it's the everyday break that this disruptive creative … [Read more...]
Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
This came to me via one of my students, and I thought it worthy of sharing with a larger audience – primarily for the creative approach to segmentation, but also for its message. This work comes out of Spain, and was done for the ANAR foundation (Aid to Children and Adolescents at Risk Foundation). In an effort to provide abused children a safe way to reach out for … [Read more...]
