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- Branding & competitive advantage
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- CSR (Corporate Social Responsibility)
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Recent Posts
- Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
- Dove Real Beauty Sketches: a campaign or a movement?
- Creativity on the street: get noticed & get business!
- Mobile disruption: Are you ready to buy with a #hashtag?
- The power of storytelling + a dash of synchronicity
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Blogroll
My other stuff
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Recommended blogs
Posts Tagged ‘Apple’
Mobile disruption: Are you ready to buy with a #hashtag?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Market forces, technology, and opportunity are converging on the mobile phone front, and about to launch a huge disruptive force in commerce. While we have become accustomed to promotional and communication opportunities enabled by the internet and social media, the distribution and pricing channel is about to heat up. According to the recently released Comscore [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", American Express, Apple, speaker, Trends, Twitter, Vancouver
Super Bowl Sunday: The battle for eyeballs and wallets is on. How will RIM and BlackBerry 10 hold up?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, social media, Uncategorized
First off, a confession: I’m not a huge football fan. Being Canadian however, I love to both play and watch hockey. So on some level, I do understand the primal urge to sit around the big screen, partaking in a shared social experience, beer in hand, tossing back munchies and cheering for the favored team. [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, Apple, BlackBerry 10, branding, Facebook, RIM, Super Bowl 2013, Twitter
Sam Sung a specialist for Apple?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media
Shortly after this card was posted online about a day ago, Twitter and Facebook went crazy sharing it. And for good reason. Could there be anything more entertaining than imagining that Sam Sung “Samsung” is actually working for Apple? Or perhaps considered the other way, the possibility that Apple would hire Sam Sung as a [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "Sam Sung", "social media", advertising, Apple, branding, Facebook, Samsung, Twitter, Vancouver
Look out Google – here comes Apple! Again.
Posted by Mary Charleson | Filed under Mobile media, New media and e-marketing
There has been a lot of excitement over the iPhone 5 recently. Frankly, the dark horse story is not the phone, but a feature that has been built in that replaces Google Maps. What Apple has done in launching Apple Maps with the latest iOS6 running on the iPhone 5 is an astute, intelligent and [...]
Tags: "5-Minute Marketing", "Apple Maps", "Five-minute marketing", "Google Maps", "Mary Charleson", Apple, Google, iPhone 5, marketing, mobile, speaker, Trends, Vancouver
The little sign that could
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, Trends
Poised below a former iconic sign landmarking HMV’s presence at Burrand and Robson in Vancouver, is a little iPod sign. Appearing without threat, but determination like the children’s tale of the little red engine that could, it in fact did. Did topple an iconic brand from its throne. HMV closed some months ago and [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, Apple, Book Warehouse, branding, HMV, iPod, marketing, Trends, Vancouver
Are you willing to bet against Google?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Google, Amazon, Facebook and Apple have disrupted various industries over the last 5 years. But which company will ultimately win the great tech war of 2012? Five-Minute Marketing author Mary Charleson makes a case for why she feels Google holds the trump card.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Amazon, Apple, Facebook, Google, marketing, mobile, Vancouver
Will the tablet change your business?
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing
Take one tablet daily and call your doctor if your condition doesn’t improve. That’s the advice we’re accustomed to receiving when taking medication. But it would seem that both consumers and businesses are in a quest for help with what ails them these days, judging by the uptake of the tablet – also known as [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Apple, marketing, RIM, tablet, Trends, Vancouver
Mobile media – the new frontier
Posted by mc | Filed under Mobile media, New media and e-marketing
The Federal Government has allowed Globalive Wireless to become the countries newest cell phone company. Significant in that this move breaks from the previous ruling to prohibit foreign owned companies from setting up shop here. Previously Telus, Rogers and Bell had it pretty much sewn up. Clearly, this signals a move to increased competition. Expect [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Apple, Google, mobile, RIM, Telus
Are your customers feeling the love?
Posted by mc | Filed under Branding & competitive advantage
Are your customers “Feeling the Love” – and not just on Valentines day? Do they get all warm and fuzzy about you? Or are left with little or no real emotion at all? Could be time for a little relationship maintenance. In fact, in times of economic downturn, there is nothing more important than a [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, Apple, marketing, Trends, Vancity, Vancouver