Last week I received an email from a former marketing class student about Budweiser beer reportedly changing the name on cans over the summer from "Budweiser" to "America". She thought for sure it was a hoax, or at the very least a publicity stunt meant to garner headlines for an established brand in a mature category fighting for every last incremental decimal sales increase. … [Read more...]
Biggest social media disasters of 2012
Like an accident scene, it seems we can’t resist the temptation to stop and crane our necks and gaze at others misfortune. This year's biggest social media disasters can be best summed up in three categories: 1. Insensitive: The Gap and American Apparel take the prize here. Both retailers got caught encouraging consumers on Twitter to shop or take advantage of special … [Read more...]
