What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet has brought to … [Read more...]
Sages on Stage with predictions for 2011
Recently I attended a BC Chapter of the American Marketing Association breakfast meeting to hear what an advertising agency panel had to say about strategies for 2011. Judging by the 300+ people in the room at an early hour, the promise of a sage on the stage to enlighten was attractive. It could also be that many are both anxious and excited about the changes unfolding. … [Read more...]
