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Categories
- Branding & competitive advantage
- CSR (Corporate Social Responsibility)
- CSR (Corporate Social Responsibility)
- Great publicity campaigns
- Marketing to Women
- Mobile media
- New media and e-marketing
- Outdoor advertising
- social media
- Trends
- Uncategorized
Recent Posts
- Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
- Dove Real Beauty Sketches: a campaign or a movement?
- Creativity on the street: get noticed & get business!
- Mobile disruption: Are you ready to buy with a #hashtag?
- The power of storytelling + a dash of synchronicity
Archives
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Blogroll
My other stuff
- 5-Minute Marketing / Five-Minute Marketing Google+ page
- 5-Minute Marketing book on Amazon
- 5-Minute Marketing podcasts on iTunes
- Charleson Communications
- E-Speakers
- Mary Charleson on Facebook
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Recommended blogs
Products
Posted by Mary Charleson
About the book:
Mary Charleson makes a complex subject simple and does it in over sixty short articles for the time-starved reader. Utilizing Canadian research and business examples, she gives readers the marketing tools to succeed. Pithy, often irreverent, but never short on actionable detail, this is the marketing book you’ll wish you had discovered long ago.
You will discover:
• Why brands that are giving back will be tomorrow’s leaders
• How to utilize new media and E-marketing opportunities
• Why marketing to women is important for all businesses
• How to advertise effectively and get more media coverage
• How to develop a strong brand and a winning strategy
• How to use marketing research to your advantage
• Why understanding sales is critical to success
• What emerging trends you need to monitor
All that for just $25
Order it through AMAZON: http://www.amazon.com/Minute-Marketing-Five-minute-articles-marketing/dp/1426905793/ref=sr_1_9?ie=UTF8&qid=1331510565&sr=8-9
Here’s what people have to say about Five-Minute Marketing:
“Five-Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.” – Dan Poynter, President Para Publishing, bestselling author
“There’s lots of how-to advice included in Five-Minute Marketing, but the real power is Mary’s astute observations on key areas that matter in marketing today and how Canadian businesses are leading the way.” – Andrea Southcott, President, TBWA Vancouver
“Five-Minute Marketing is filled with marketing insights and solid research.” – Michael Antecol, LLB, Ph.D., Vice President TNS Canadian Facts
“Mary offers a rare combination of academic and practical experience.” – Teresita Ireneo-Manalo, Ph.D., Dean, Sprott-Shaw Degree College
FIVE MINUTE MARKETING PODCASTS
Professionally recorded digital podcasts on marketing hot topics will be available here. We plan to have a series of podcasts available on each of these topics.
- Marketing to women
- Corporate Social Responsibility
- Positioning and strategy tactics
- Trends
Here is a link to 5-Minute Marketing podcasts on iTunes. You can download them for FREE!
http://itunes.apple.com/kw/podcast/5-minute-marketing-mary-charleson/id477250503
OTHER COOL STUFF YOU DIDN’T KNOW YOU NEEDED UNTIL NOW
Mars to Venus: Gender Intelligent Marketing to Women $29.95 (plus shipping)
Filmed during a presentation to the Canadian Women in Communication, BC Chapter. “Mars to Venus: Gender Intelligent Marketing to Women” was filmed recently The DVD features the verbal presentation intermixed with the actual Powerpoint material. If you missed the presentation or want to review it again, you can get it here on DVD.
“If your business relies on decisions made by women, and it appears most do, then you can’t afford to miss this presentation. One of our most successful and well-attended events this season!”
- Heather Knittel, 2007 Chair, BC Chapter Canadian Women in Communication
Email: mary@charleson.ca to purchase a copy. Visa and Mastercard accepted. DO NOT EMAIL YOUR CREDIT CARD NUMBER. Send your request with a name and phone number and I will call back to take credit card details. That’s the system until we set up a secure online payment option.
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