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Posted by Mary Charleson
“The Female Factor” sample audio podcast
Five-Minute Marketing has been published!
About the book:
Mary Charleson makes a complex subject simple and does it in over sixty short articles for the time-starved reader. Utilizing Canadian research and business examples, she gives readers the marketing tools to succeed. Pithy, often irreverent, but never short on actionable detail, this is the marketing book you’ll wish you had discovered long ago.
You will discover:
• Why brands that are giving back will be tomorrow’s leaders
• How to utilize new media and E-marketing opportunities
• Why marketing to women is important for all businesses
• How to advertise effectively and get more media coverage
• How to develop a strong brand and a winning strategy
• How to use marketing research to your advantage
• Why understanding sales is critical to success
• What emerging trends you need to monitor
All that for just $25
Order it direct through the publisher at: http://books.trafford.com/09-0255
Here’s what people have to say about Five-Minute Marketing:
“Five-Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.” – Dan Poynter, President Para Publishing, bestselling author
“There’s lots of how-to advice included in Five-Minute Marketing, but the real power is Mary’s astute observations on key areas that matter in marketing today and how Canadian businesses are leading the way.” – Andrea Southcott, President, TBWA Vancouver
“Five-Minute Marketing is filled with marketing insights and solid research.” – Michael Antecol, LLB, Ph.D., Vice President TNS Canadian Facts
“Mary offers a rare combination of academic and practical experience.” – Teresita Ireneo-Manalo, Ph.D., Dean, Sprott-Shaw Degree College
FIVE MINUTE MARKETING PODCASTS
Professionally recorded digital podcasts on marketing hot topics will be available here. We plan to have a series of podcasts available on each of these topics.
- Marketing to women
- Corporate Social Responsibility
- Positioning and strategy tactics
- Trends
Check out the posted sample to download for free. If you find you just can’t live without a series of these things to listen to in your car or on the go, you’ll have the option to buy them in groups on CD.
Here’s a sneak preview of one of them. Take 5 minutes and hear what leading marketers should know about reaching female baby boomer consumers.
OTHER COOL STUFF YOU DIDN’T KNOW YOU NEEDED UNTIL NOW
Mars to Venus: Gender Intelligent Marketing to Women $29.95 (plus shipping)
Filmed during a presentation to the Canadian Women in Communication, BC Chapter. “Mars to Venus: Gender Intelligent Marketing to Women” was filmed recently The DVD features the verbal presentation intermixed with the actual Powerpoint material. If you missed the presentation or want to review it again, you can get it here on DVD.
“If your business relies on decisions made by women, and it appears most do, then you can’t afford to miss this presentation. One of our most successful and well-attended events this season!”
- Heather Knittel, 2007 Chair, BC Chapter Canadian Women in Communication
Email: mary@charleson.ca to purchase a copy. Visa and Mastercard accepted. DO NOT EMAIL YOUR CREDIT CARD NUMBER. Send your request with a name and phone number and I will call back to take credit card details. That’s the system until we set up a secure online payment option.
January 24th, 2010 at 8:19 am
Hi, what a special site you have. I found it on Yahoo while looking for some newborn baby items. Thanks and God bless.
March 23rd, 2010 at 4:07 am
Wow, what an outstanding article! You’ve certainly taken a while to consider and be able to write this article. I’m truly happy I was able to read it.