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Recommended blogs
Archive for the ‘Uncategorized’ Category
Remote control banner ads? Clever innovation in experiential product marketing!
Posted by Mary Charleson | Filed under Great publicity campaigns, Mobile media, New media and e-marketing, social media, Uncategorized
Japanese toy manufacturer Beacon came up with a very creative interactive banner campaign for their toy AR.Drone. While I’m usually reluctant to welcome the possibility of yet another remote control device in the hands of a male member of my household, this is very intriguing from a marketing perspective! The AR.Drone is a helicopter [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, AR.Drone, Beacon, iPhone, marketing, mobile, QR codes, Trends
P2P (people to people) strategy important in age of social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends, Uncategorized
I teach undergraduate and graduate level university marketing courses. Current textbooks are filled with strategies for B2B (business to business) and B2C (business to consumer) applications. But I really think with the evolution of social media and its impact on business, both of these areas have evolved into a P2P (people to people) model. Why [...]
Tags: "5-Minute Marketing", "Air Canada", "Five-minute marketing", "Mary Charleson", "social media", "United Airlines", branding, Facebook, marketing, youtube