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- The little sign that could
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- 2012 Social Media Marketing Industry Report results
- Post, pin and promote. Public versus private posts. Taking advantage of Facebook Timeline changes.
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Recommended blogs
Archive for the ‘Trends’ Category
The little sign that could
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, Trends
Poised below a former iconic sign landmarking HMV’s presence at Burrand and Robson in Vancouver, is a little iPod sign. Appearing without threat, but determination like the children’s tale of the little red engine that could, it in fact did. Did topple an iconic brand from its throne. HMV closed some months ago and [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, Apple, Book Warehouse, branding, HMV, iPod, marketing, Trends, Vancouver
The CHEMISTRY of great story telling
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
While attending a recent parent teacher interview, I drifted off momentarily while staring at the periodic table of elements on the wall. Perhaps still haunted by failed titration experiments, I reflected on how unnecessary it had all been in my current role as a marketing strategist. But then it hit me like only a 30-year [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, BCAMA, Liquid content, marketing, speaker, Trends, Vancouver, viral, Vision Conference 2012
How will Facebook’s new Timeline tell your story?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Like many of you, I have been receiving banner alerts when logging into Facebook, prompting me to migrate to the new Timeline and banner design. I’ve noted numerous colleagues who have made the switch and I’ve also been touring pages looking for creative approaches. I’ve yet to make the change since I am currently analyzing [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "New York Time", "social media", "Sprott-Shaw College", advertising, branding, Facebook, starbucks, Trends, Vancouver
Only 17% of businesses contribute to and monitor social media regularly
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
According to a recent Leger Marketing survey, 17% of large and mid-sized companies consistently post on social-media sites or monitor them. That means that by default, 83% are not using or monitoring social media. That number should scare you, especially if your business falls into the latter group. Also consider that 51% of social media [...]
Tags: "5-Minute Marketing", "Air Canada", "Five-minute marketing", "Mary Charleson", "social media", branding, marketing, Trends
P2P (people to people) strategy important in age of social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends, Uncategorized
I teach undergraduate and graduate level university marketing courses. Current textbooks are filled with strategies for B2B (business to business) and B2C (business to consumer) applications. But I really think with the evolution of social media and its impact on business, both of these areas have evolved into a P2P (people to people) model. Why [...]
Tags: "5-Minute Marketing", "Air Canada", "Five-minute marketing", "Mary Charleson", "social media", "United Airlines", branding, Facebook, marketing, youtube
Is Google+ the new Facebook, Twitter and LinkedIn combined?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Google+ can offer users the best of Facebook, Twitter and LinkedIn combined.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, Facebook, Google, LinkedIn, Trends, Twitter, youtube
Is it time to disrupt your industry?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
Homeplus disrupts the grocery industry in South Korea with an innovative use of smart phones and QR codes.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", "South Korea", "TNS Canadian Facts", branding, Homeplus, marketing, Trends, viral, youtube
Making a case for social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
Much has been written about the power of social media to connect people and to potentially connect people to your product. Beyond the fun stuff and personal use, there is real value for businesses using these tools, but many owners echo the refrain that they want to see a ROI and an improvement to the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, marketing, Trends, Vancouver
The new loyalty-loop marketing model
Posted by Mary Charleson | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), Great publicity campaigns, New media and e-marketing, Trends
What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", 2011 predictions, groupon, Harvard, marketing, Trends, Vancouver
The rise of the Sheconomy
Posted by Mary Charleson | Filed under Branding & competitive advantage, Marketing to Women, New media and e-marketing, Trends
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", marketing, Sheconomy, Trends, Vancouver, women