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- P2P (people to people) strategy important in age of social media
- Is Google+ the new Facebook, Twitter and LinkedIn combined?
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Archive for the ‘Trends’ Category
P2P (people to people) strategy important in age of social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends, Uncategorized
I teach undergraduate and graduate level university marketing courses. Current textbooks are filled with strategies for B2B (business to business) and B2C (business to consumer) applications. But I really think with the evolution of social media and its impact on business, both of these areas have evolved into a P2P (people to people) model. Why [...]
Tags: "5-Minute Marketing", "Air Canada", "Five-minute marketing", "Mary Charleson", "social media", "United Airlines", branding, Facebook, marketing, youtube
Is Google+ the new Facebook, Twitter and LinkedIn combined?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Google+ can offer users the best of Facebook, Twitter and LinkedIn combined.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, Facebook, Google, LinkedIn, Trends, Twitter, youtube
Is it time to disrupt your industry?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
Homeplus disrupts the grocery industry in South Korea with an innovative use of smart phones and QR codes.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", "South Korea", "TNS Canadian Facts", branding, Homeplus, marketing, Trends, viral, youtube
Making a case for social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
Much has been written about the power of social media to connect people and to potentially connect people to your product. Beyond the fun stuff and personal use, there is real value for businesses using these tools, but many owners echo the refrain that they want to see a ROI and an improvement to the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, marketing, Trends, Vancouver
The new loyalty-loop marketing model
Posted by Mary Charleson | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), Great publicity campaigns, New media and e-marketing, Trends
What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", 2011 predictions, groupon, Harvard, marketing, Trends, Vancouver
The rise of the Sheconomy
Posted by Mary Charleson | Filed under Branding & competitive advantage, Marketing to Women, New media and e-marketing, Trends
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", marketing, Sheconomy, Trends, Vancouver, women
Slowing down to have a look
Posted by mc | Filed under CSR (Corporate Social Responsibility), Trends
And now over to the live eye in the sky for a traffic report on consumer response to the recession: “South of the border there has been a freeway crash. Looks like a big pile up with fatalities. Lots of people have thrown on the brakes to avoid crashing themselves. Clean up is going to [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, CSR, marketing, Trends, Vancouver
New technology affecting media channels
Posted by mc | Filed under CSR (Corporate Social Responsibility), New media and e-marketing, Trends
New technology is dramatically affecting media channels and how marketers interact with customers. Think back for a moment to 1997. The English Patient won an Oscar for best picture, Princess Diana was killed in a car crash, and eBay and Amazon were new and unknown. Microsoft owned the desktop, and Mac was on its way [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, Trends, viral, youtube
Trading down – opportunity in a recession
Posted by Mary Charleson | Filed under Great publicity campaigns, Trends
I’m willing to bet you’ve participated in “trading down” already. You may just not have been consciously aware of it. The term I’ve coined as trading down happens during recessionary times when people make cost saving choices in some categories outside their normal purchasing behaviour. If you normally shop at a specialty shoe store, you [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, coffee, marketing, McDonalds, starbucks, Trends
Consumer green shift no marketing flash in the pan
Posted by Mary Charleson | Filed under CSR (Corporate Social Responsibility), Trends
The game has changed. There is a huge market-shift taking place. I just heard a radio commercial offering $15,000 off the price of an SUV. A discount of $15,000? It wasn’t long ago you could actually buy a vehicle for that. Stay tuned; I’m waiting for the one where they OFFER YOU $15,000 to take [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "TNS Canadian Facts", advertising, branding, marketing, Trends, Vancouver