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- P2P (people to people) strategy important in age of social media
- Is Google+ the new Facebook, Twitter and LinkedIn combined?
- Is it time to disrupt your industry?
- Is Google destroying users faith in them as a fair and unbiased source of information?
- Are you willing to bet against Google?
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Recommended blogs
Archive for the ‘New media and e-marketing’ Category
P2P (people to people) strategy important in age of social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends, Uncategorized
I teach undergraduate and graduate level university marketing courses. Current textbooks are filled with strategies for B2B (business to business) and B2C (business to consumer) applications. But I really think with the evolution of social media and its impact on business, both of these areas have evolved into a P2P (people to people) model. Why [...]
Tags: "5-Minute Marketing", "Air Canada", "Five-minute marketing", "Mary Charleson", "social media", "United Airlines", branding, Facebook, marketing, youtube
Is Google+ the new Facebook, Twitter and LinkedIn combined?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Google+ can offer users the best of Facebook, Twitter and LinkedIn combined.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, Facebook, Google, LinkedIn, Trends, Twitter, youtube
Is it time to disrupt your industry?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
Homeplus disrupts the grocery industry in South Korea with an innovative use of smart phones and QR codes.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", "South Korea", "TNS Canadian Facts", branding, Homeplus, marketing, Trends, viral, youtube
Is Google destroying users faith in them as a fair and unbiased source of information?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Google appears to be preferentially placing it’s own results in their new Google Plus Your World approach. Is this influence reason for concern? Or does it present a business opportunity?
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, Google, marketing, SOPA, Trends, Vancouver
Are you willing to bet against Google?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Google, Amazon, Facebook and Apple have disrupted various industries over the last 5 years. But which company will ultimately win the great tech war of 2012? Five-Minute Marketing author Mary Charleson makes a case for why she feels Google holds the trump card.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Amazon, Apple, Facebook, Google, marketing, mobile, Vancouver
Making a case for social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
Much has been written about the power of social media to connect people and to potentially connect people to your product. Beyond the fun stuff and personal use, there is real value for businesses using these tools, but many owners echo the refrain that they want to see a ROI and an improvement to the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, marketing, Trends, Vancouver
The new loyalty-loop marketing model
Posted by Mary Charleson | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), Great publicity campaigns, New media and e-marketing, Trends
What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", 2011 predictions, groupon, Harvard, marketing, Trends, Vancouver
Sages on Stage with predictions for 2011
Posted by Mary Charleson | Filed under New media and e-marketing
Recently I attended a BC Chapter of the American Marketing Association breakfast meeting to hear what an advertising agency panel had to say about strategies for 2011. Judging by the 300+ people in the room at an early hour, the promise of a sage on the stage to enlighten was attractive. It could also be [...]
Tags: 2011 predictions, advertising, marketing
QR Codes go mainstream?
Posted by Mary Charleson | Filed under New media and e-marketing
QR codes have officially gone mainstream, or at least that’s what I figure since seeing one appear on the corner of my local community newspaper, the North Shore News. That little square moniker along with an explanation of how to download the smartphone app and use it arrived on every door on the North Shore, [...]
Tags: North Shore News, QR codes
The rise of the Sheconomy
Posted by Mary Charleson | Filed under Branding & competitive advantage, Marketing to Women, New media and e-marketing, Trends
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", marketing, Sheconomy, Trends, Vancouver, women