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Recommended blogs
Archive for the ‘Mobile media’ Category
Remote control banner ads? Clever innovation in experiential product marketing!
Posted by Mary Charleson | Filed under Great publicity campaigns, Mobile media, New media and e-marketing, social media, Uncategorized
Japanese toy manufacturer Beacon came up with a very creative interactive banner campaign for their toy AR.Drone. While I’m usually reluctant to welcome the possibility of yet another remote control device in the hands of a male member of my household, this is very intriguing from a marketing perspective! The AR.Drone is a helicopter [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, AR.Drone, Beacon, iPhone, marketing, mobile, QR codes, Trends
How will Facebook’s new Timeline tell your story?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Like many of you, I have been receiving banner alerts when logging into Facebook, prompting me to migrate to the new Timeline and banner design. I’ve noted numerous colleagues who have made the switch and I’ve also been touring pages looking for creative approaches. I’ve yet to make the change since I am currently analyzing [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "New York Time", "social media", "Sprott-Shaw College", advertising, branding, Facebook, starbucks, Trends, Vancouver
Is Google+ the new Facebook, Twitter and LinkedIn combined?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Google+ can offer users the best of Facebook, Twitter and LinkedIn combined.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, Facebook, Google, LinkedIn, Trends, Twitter, youtube
Is Google destroying users faith in them as a fair and unbiased source of information?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Google appears to be preferentially placing it’s own results in their new Google Plus Your World approach. Is this influence reason for concern? Or does it present a business opportunity?
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, Google, marketing, SOPA, Trends, Vancouver
Are you willing to bet against Google?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Google, Amazon, Facebook and Apple have disrupted various industries over the last 5 years. But which company will ultimately win the great tech war of 2012? Five-Minute Marketing author Mary Charleson makes a case for why she feels Google holds the trump card.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Amazon, Apple, Facebook, Google, marketing, mobile, Vancouver
Mobile media – the new frontier
Posted by mc | Filed under Mobile media, New media and e-marketing
The Federal Government has allowed Globalive Wireless to become the countries newest cell phone company. Significant in that this move breaks from the previous ruling to prohibit foreign owned companies from setting up shop here. Previously Telus, Rogers and Bell had it pretty much sewn up. Clearly, this signals a move to increased competition. Expect [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Apple, Google, mobile, RIM, Telus
Word of mouth, mouse and mobile
Posted by mc | Filed under Great publicity campaigns, Mobile media, New media and e-marketing, social media
I teach a media course at one of our local universities. Recently I brought some newspapers in to my class for the students to look at. My father was a “newspaper historian” and had saved papers from noteworthy events over time such the Halifax Chronicle the day WW11 ended, and the Toronto Star marking man’s [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", marketing, mobile, Trends, Vancouver, viral