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Recommended blogs
Archive for the ‘Marketing to Women’ Category
Random consumer encounters – and some marketing lessons from the gals
Posted by Mary Charleson | Filed under Marketing to Women
A summary of random consumer encounters reveals some lessons: Women care about aesthetics. Both form and function matter. They are critical of good design. And they buy hope. Considering she makes or influences 80% of purchases, these are worth noting. Read more on the background to these insights…
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, Sheconomy, Trends, Vancouver, women
The rise of the Sheconomy
Posted by Mary Charleson | Filed under Branding & competitive advantage, Marketing to Women, New media and e-marketing, Trends
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", marketing, Sheconomy, Trends, Vancouver, women
Another April fools for Lululemon?
Posted by mc | Filed under Branding & competitive advantage, Marketing to Women
Do you remember the April 1, 2008 Lululemon joke ad for the mansy? (a high cut mens yoga one piece of dubious design origin). Will Lululemon be up to their antics again this year? Listen to a 5 minute Marketing podcast commentary on last years ad below and tell us what you think. lululemon Here’s [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, lululemon, mansy, marketing, Trends, Vancouver, viral
New branded video search links integrate digital and traditional media
Posted by mc | Filed under Marketing to Women, New media and e-marketing
Brands and agencies including Pepsi, Home Depot, Victoria’s Secret and Pedigree have tested new rich media search ads on Yahoo in the US; a UK roll-out is now in the works. No word on Canada, but definitely an approach to watch. Yahoo has added images and videos to search results advertising with its ‘Rich Ads [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", Google, marketing, Trends, Vancouver, youtube
Beware the mommy blogger
Posted by mc | Filed under Marketing to Women, New media and e-marketing
That’s the message many companies have received after mismanaged communication with young Mom’s online. We know women buy or influence over 80% of all purchases. We also know that women under 40 are one of the largest populations online. And we know that women use the internet heavily to research and share information with their [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, viral, women, youtube
The future of advertising?
Posted by mc | Filed under Great publicity campaigns, Marketing to Women, New media and e-marketing
The last 50 years has been about mass marketing. But consumers have changed. Many don’t trust advertising anymore. They’ve been lied to and faked out. Many ads have become wallpaper – seen but not remembered. Consumers have become savvy. Media can no longer be the cracks between the content. Enter digital marketing. Digital is the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, marketing, Trends
Nintendo Wii Fit targets the CHO
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, Marketing to Women, Trends
From a marketing perspective, what do teen boys in basements with computer game consoles in pursuit of fast paced action heroes and unattainable women have in common with 35+ year-old Mom’s? Conventional wisdom would say, not much. But a departure from conventional tactics is exactly what Nintendo has done with the incredibly successful Wii, and [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, gaming, marketing, Nintendo, Trends, viral