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Archive for the ‘Great publicity campaigns’ Category
BCAMA Vision Conference – Wed, May 23, 2012
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media
Just plugging a little shameless promotion for my friends at the BCAMA. They do an annual marketing conference each year called VISION. Now in it’s 22nd year, VISION features outstanding speakers, excellent networking, and great visionary thinking. This year is no exception. The theme for 2012 is “Liquid Content”. Liquid content is about creating messages [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, BCAMA, branding, marketing, Trends, Vancouver
The CHEMISTRY of great story telling
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
While attending a recent parent teacher interview, I drifted off momentarily while staring at the periodic table of elements on the wall. Perhaps still haunted by failed titration experiments, I reflected on how unnecessary it had all been in my current role as a marketing strategist. But then it hit me like only a 30-year [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, BCAMA, Liquid content, marketing, speaker, Trends, Vancouver, viral, Vision Conference 2012
Reality TV meets experiential marketing with a social media twist
Posted by Mary Charleson | Filed under Great publicity campaigns, New media and e-marketing, social media
I love this recent Air New Zealand campaign called “Kiwi Skeptics”, aimed at getting “Aussies to cross the ditch”, or for the rest of us, enticing Australians to visit New Zealand. Seems despite their proximity, many Aussies just don’t feel the love for their southern partner, but the geographic proximity makes them a logical travel [...]
Tags: "5-Minute Marketing", "Air New Zealand", "Charleson Communications", "Five-minute marketing", "Mary Charleson", "social media", advertising, Australia, branding, marketing, speaker, Vancouver, viral, youtube
Remote control banner ads? Clever innovation in experiential product marketing!
Posted by Mary Charleson | Filed under Great publicity campaigns, Mobile media, New media and e-marketing, social media, Uncategorized
Japanese toy manufacturer Beacon came up with a very creative interactive banner campaign for their toy AR.Drone. While I’m usually reluctant to welcome the possibility of yet another remote control device in the hands of a male member of my household, this is very intriguing from a marketing perspective! The AR.Drone is a helicopter [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, AR.Drone, Beacon, iPhone, marketing, mobile, QR codes, Trends
Big, battered, bruised and back for more. Learning from social media mistakes of big global brands.
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media
What can we learn from the social media screw-ups of the biggest global brands? Lots. Their mistakes can teach the rest of us some valuable lessons. Facebook, Twitter and Youtube have 1.2 billion combined users. That’s a lot of influence for media vehicles that didn’t exist prior to 2005. And that doesn’t even include the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", "United Airlines", advertising, branding, Facebook, FedX, Huggies, Jet Blue, Johnson & Johnson, Kimberly Clark, marketing, Motrin, Southwest Airlines, speaker, Trends, Twitter, UPS, Vancouver, youtube
Is it time to disrupt your industry?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
Homeplus disrupts the grocery industry in South Korea with an innovative use of smart phones and QR codes.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", "South Korea", "TNS Canadian Facts", branding, Homeplus, marketing, Trends, viral, youtube
The new loyalty-loop marketing model
Posted by Mary Charleson | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), Great publicity campaigns, New media and e-marketing, Trends
What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", 2011 predictions, groupon, Harvard, marketing, Trends, Vancouver
Going viral
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing
Do you know who was born on May 14, 2005? While they are now just 5 years old, they have in a short time changed the way we communicate and share information as global citizens. If you guessed Youtube, you are correct. Acquired by Google in 2006, Youtube quickly has become THE vehicle for sharing [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", marketing, Trends, Vancouver, viral
Word of mouth, mouse and mobile
Posted by mc | Filed under Great publicity campaigns, Mobile media, New media and e-marketing, social media
I teach a media course at one of our local universities. Recently I brought some newspapers in to my class for the students to look at. My father was a “newspaper historian” and had saved papers from noteworthy events over time such the Halifax Chronicle the day WW11 ended, and the Toronto Star marking man’s [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", marketing, mobile, Trends, Vancouver, viral
An enlightened use of social and traditional media
Posted by mc | Filed under Great publicity campaigns
Seems the Vancouver Sun is seeking enlightenment on many fronts with their latest cross-promotional effort involving the Dalai Lama, Twitter, Facebook, CKNW radio, print advertising and guerilla based publicity. In the face of dwindling readership, it is this type of effort that signals a truly enlightened approach to media choices: use the best tool in [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, Vancouver