Archive for the ‘Great publicity campaigns’ Category

Is it time to disrupt your industry?

Homeplus disrupts the grocery industry in South Korea with an innovative use of smart phones and QR codes.

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The new loyalty-loop marketing model

What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet [...]

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Going viral

Do you know who was born on May 14, 2005? While they are now just 5 years old, they have in a short time changed the way we communicate and share information as global citizens. If you guessed Youtube, you are correct. Acquired by Google in 2006, Youtube quickly has become THE vehicle for sharing [...]

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Word of mouth, mouse and mobile

I teach a media course at one of our local universities. Recently I brought some newspapers in to my class for the students to look at. My father was a “newspaper historian” and had saved papers from noteworthy events over time such the Halifax Chronicle the day WW11 ended, and the Toronto Star marking man’s [...]

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An enlightened use of social and traditional media

Seems the Vancouver Sun is seeking enlightenment on many fronts with their latest cross-promotional effort involving the Dalai Lama, Twitter, Facebook, CKNW radio, print advertising and guerilla based publicity. In the face of dwindling readership, it is this type of effort that signals a truly enlightened approach to media choices: use the best tool in [...]

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Backvertising hits Kits Beach

Think you’ve seen it all when it comes to clever delivery of advertising messages? Think again. Enter to latest human ad platform: backvertising. Take one very hairy man, carve out your message on his follicle-enhanced slate, and send him strolling down Kits Beach handing out Parissa Wax Strip samples on July 25. It was sure [...]

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Blink and you would have missed it

Of course most people watch the Superbowl for the game. But then there are the others who watch it for the commercials. If you blinked, little lone made a dash for the loo, you would have missed what was the shortest Superbowl commercial – ever. Ivors Seafood Restaurant purchased a half second spot during the [...]

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The future of advertising?

The last 50 years has been about mass marketing. But consumers have changed. Many don’t trust advertising anymore. They’ve been lied to and faked out. Many ads have become wallpaper – seen but not remembered. Consumers have become savvy. Media can no longer be the cracks between the content. Enter digital marketing. Digital is the [...]

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Trading down – opportunity in a recession

I’m willing to bet you’ve participated in “trading down” already. You may just not have been consciously aware of it.  The term I’ve coined as trading down happens during recessionary times when people make cost saving choices in some categories outside their normal purchasing behaviour. If you normally shop at a specialty shoe store, you [...]

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Nintendo Wii Fit targets the CHO

From a marketing perspective, what do teen boys in basements with computer game consoles in pursuit of fast paced action heroes and unattainable women have in common with 35+ year-old Mom’s? Conventional wisdom would say, not much. But a departure from conventional tactics is exactly what Nintendo has done with the incredibly successful Wii, and [...]

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