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Archive for the ‘Great publicity campaigns’ Category

Clever creative – ANAR billboard: One ad & one media, but two targets and two messages

  This came to me via one of my students, and I thought it worthy of sharing with a larger audience – primarily for the creative approach to segmentation, but also for its message. This work comes out of Spain, and was done for the ANAR foundation (Aid to Children and Adolescents at Risk Foundation). [...]

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Dove Real Beauty Sketches: a campaign or a movement?

I love this new campaign by Dove. It features a forensic sketch artist creating images of women as they describe themselves, and as others who they have recently met, see them. All images where created without actually seeing the person, instead relying on how each person interview described them. Subjects were then shown the images [...]

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Creativity on the street: get noticed & get business!

Turning everyday street objects into ads can be a clever vehicle to leverage a campaign. As we all know, the coffee wars between McDonalds, Tim Hortons and Starbucks have heated up significantly. It’s no accident that McDonalds executes a major push, with a weeklong free coffee giveaway, during Tim Horton’s Roll up the Rim to [...]

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Super Bowl Sunday: The battle for eyeballs and wallets is on. How will RIM and BlackBerry 10 hold up?

First off, a confession: I’m not a huge football fan. Being Canadian however, I love to both play and watch hockey. So on some level, I do understand the primal urge to sit around the big screen, partaking in a shared social experience, beer in hand, tossing back munchies and cheering for the favored team. [...]

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Tracked, targeted and tired: Consumer prey dons camouflage to go private in public as a leading trend for 2013

We joke in our house that my husband is a digital dinosaur. He can text, but seldom does from his flip phone. He has no apps, isn’t on Facebook, Twitter or LinkedIn. He doesn’t know what Pinterest is, doesn’t blog and only uses email occasionally. Short of showing up in a Google search as having [...]

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Biggest social media disasters of 2012

Like an accident scene, it seems we can’t resist the temptation to stop and crane our necks and gaze at others misfortune. This year’s biggest social media disasters can be best summed up in three categories: 1. Insensitive: The Gap and American Apparel take the prize here. Both retailers got caught encouraging consumers on Twitter [...]

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The Beardo and the Beermo. Social media success from Canada, eh?

Some of us are counting down the days until the end of November when the faces of Movember men are replaced by the clean-shaven. For those lamenting the passing of this hairy month, you may find solstice in the Canadian made Beardo or Beermo courtesy of http://www.beardowear.ca/ The brainchild of Jeff Phillips, a snowboarder who [...]

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Sam Sung a specialist for Apple?

Shortly after this card was posted online about a day ago, Twitter and Facebook went crazy sharing it.  And for good reason. Could there be anything more entertaining than imagining that Sam Sung “Samsung” is actually working for Apple? Or perhaps considered the other way, the possibility that Apple would hire Sam Sung as a [...]

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What is YOUR brand?

Hello my name is Scott. Well not really, but that’s what Scott Ginsberg would say upon making your acquaintance. Scott has made a name for himself, by wearing a name tag, literally every day for the last 5 years. Initially it was a social experiment by a somewhat socially awkward, but fearlessly challenging youth. Then [...]

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Election protection – JetBlue scores a marketing campaign winner!

South of the border things are heating up with the US presidential election. Election campaigns are usually full of promises – lower taxes, better healthcare, more jobs. But what if someone promised you a free flight to leave the country if your chosen candidate didn’t win? That’s exactly what JetBlue is doing with their November [...]

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