Categories
- Branding & competitive advantage
- CSR (Corporate Social Responsibility)
- Great publicity campaigns
- Marketing to Women
- Mobile media
- New media and e-marketing
- social media
- Trends
- Uncategorized
Recent Posts
- P2P (people to people) strategy important in age of social media
- Is Google+ the new Facebook, Twitter and LinkedIn combined?
- Is it time to disrupt your industry?
- Is Google destroying users faith in them as a fair and unbiased source of information?
- Are you willing to bet against Google?
Archives
- February 2012
- January 2012
- November 2011
- July 2011
- March 2011
- January 2011
- November 2010
- October 2010
- June 2010
- May 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
Blogroll
My other stuff
- 5-Minute Marketing / Five-Minute Marketing Google+ page
- 5-Minute Marketing book on Amazon
- 5-Minute Marketing podcasts on iTunes
- Charleson Communications
- E-Speakers
- Mary Charleson on Facebook
- Mary Charleson on Google+
- Mary Charleson on Twitter
- Mary Charleson on Youtube
Recommended blogs
Archive for the ‘CSR (Corporate Social Responsibility)’ Category
The new loyalty-loop marketing model
Posted by Mary Charleson | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), Great publicity campaigns, New media and e-marketing, Trends
What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", 2011 predictions, groupon, Harvard, marketing, Trends, Vancouver
Causing social change by making it fun
Posted by mc | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), New media and e-marketing
Check out this #1 viewed Youtube video for the week ending Oct 30, 2009 with 2.5 million views. volkswagon_funtheory1 It’s a great viral campaign sponsored by Volkswagon, Sweden. The video leads viewers to the website: www.thefuntheory.com where you can learn about a contest they are sponsoring to get people to submit ideas on how to [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", marketing, viral, volkswagon, youtube
It’s not easy being green – or is it?
Posted by mc | Filed under CSR (Corporate Social Responsibility)
Increasingly that statement is becoming harder to make. In fact, it’s not only easier to be green these days, it’s getting harder not to be. That can only be a good thing. The stage we are at now is being likened to Green 2.0 – where green 1.0 was all about reusable bags, low hanging [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "TNS Canadian Facts", green, marketing, Trends, Vancouver
Slowing down to have a look
Posted by mc | Filed under CSR (Corporate Social Responsibility), Trends
And now over to the live eye in the sky for a traffic report on consumer response to the recession: “South of the border there has been a freeway crash. Looks like a big pile up with fatalities. Lots of people have thrown on the brakes to avoid crashing themselves. Clean up is going to [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, CSR, marketing, Trends, Vancouver
New technology affecting media channels
Posted by mc | Filed under CSR (Corporate Social Responsibility), New media and e-marketing, Trends
New technology is dramatically affecting media channels and how marketers interact with customers. Think back for a moment to 1997. The English Patient won an Oscar for best picture, Princess Diana was killed in a car crash, and eBay and Amazon were new and unknown. Microsoft owned the desktop, and Mac was on its way [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, Trends, viral, youtube
Consumer green shift no marketing flash in the pan
Posted by Mary Charleson | Filed under CSR (Corporate Social Responsibility), Trends
The game has changed. There is a huge market-shift taking place. I just heard a radio commercial offering $15,000 off the price of an SUV. A discount of $15,000? It wasn’t long ago you could actually buy a vehicle for that. Stay tuned; I’m waiting for the one where they OFFER YOU $15,000 to take [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "TNS Canadian Facts", advertising, branding, marketing, Trends, Vancouver