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Recommended blogs
Archive for the ‘Branding & competitive advantage’ Category
Is it time to disrupt your industry?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
Homeplus disrupts the grocery industry in South Korea with an innovative use of smart phones and QR codes.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", "South Korea", "TNS Canadian Facts", branding, Homeplus, marketing, Trends, viral, youtube
Is Google destroying users faith in them as a fair and unbiased source of information?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Google appears to be preferentially placing it’s own results in their new Google Plus Your World approach. Is this influence reason for concern? Or does it present a business opportunity?
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, Google, marketing, SOPA, Trends, Vancouver
Are you willing to bet against Google?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Google, Amazon, Facebook and Apple have disrupted various industries over the last 5 years. But which company will ultimately win the great tech war of 2012? Five-Minute Marketing author Mary Charleson makes a case for why she feels Google holds the trump card.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Amazon, Apple, Facebook, Google, marketing, mobile, Vancouver
Making a case for social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
Much has been written about the power of social media to connect people and to potentially connect people to your product. Beyond the fun stuff and personal use, there is real value for businesses using these tools, but many owners echo the refrain that they want to see a ROI and an improvement to the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, marketing, Trends, Vancouver
The new loyalty-loop marketing model
Posted by Mary Charleson | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), Great publicity campaigns, New media and e-marketing, Trends
What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", 2011 predictions, groupon, Harvard, marketing, Trends, Vancouver
Starbucks moves ‘beyond coffee’ with new logo
Posted by Mary Charleson | Filed under Branding & competitive advantage
Today Starbucks CEO Howard Schultz announced a new logo for the company. Noticeably absent are the words “Starbucks coffee.” In fact there are no words at all – just the simplistic siren mermaid graphic in green within a circle. It perhaps signals a move not unlike when Apple Computers became just Apple. That simplification signaled [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, starbucks, Vancouver
The rise of the Sheconomy
Posted by Mary Charleson | Filed under Branding & competitive advantage, Marketing to Women, New media and e-marketing, Trends
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", marketing, Sheconomy, Trends, Vancouver, women
Are you unsocial by being so social?
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing
The new shiny toy gets all the hype. It’s the one that gets talked about, wished for and idolized. It promises to be better, stronger and faster. It replaces those before it in the glance that it takes to rip the paper from its cover. Many shiny toys of Christmas past are still with us. [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", marketing, Trends, Vancouver
Will the tablet change your business?
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing
Take one tablet daily and call your doctor if your condition doesn’t improve. That’s the advice we’re accustomed to receiving when taking medication. But it would seem that both consumers and businesses are in a quest for help with what ails them these days, judging by the uptake of the tablet – also known as [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Apple, marketing, RIM, tablet, Trends, Vancouver
Going viral
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing
Do you know who was born on May 14, 2005? While they are now just 5 years old, they have in a short time changed the way we communicate and share information as global citizens. If you guessed Youtube, you are correct. Acquired by Google in 2006, Youtube quickly has become THE vehicle for sharing [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", marketing, Trends, Vancouver, viral