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- Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
- Dove Real Beauty Sketches: a campaign or a movement?
- Creativity on the street: get noticed & get business!
- Mobile disruption: Are you ready to buy with a #hashtag?
- The power of storytelling + a dash of synchronicity
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Recommended blogs
Archive for the ‘Branding & competitive advantage’ Category
Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, Mobile media, Outdoor advertising
This came to me via one of my students, and I thought it worthy of sharing with a larger audience – primarily for the creative approach to segmentation, but also for its message. This work comes out of Spain, and was done for the ANAR foundation (Aid to Children and Adolescents at Risk Foundation). [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, ANAR, billboard, marketing, Spain
Dove Real Beauty Sketches: a campaign or a movement?
Posted by Mary Charleson | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), Great publicity campaigns, Marketing to Women, New media and e-marketing, social media
I love this new campaign by Dove. It features a forensic sketch artist creating images of women as they describe themselves, and as others who they have recently met, see them. All images where created without actually seeing the person, instead relying on how each person interview described them. Subjects were then shown the images [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, branding, Dove, Dove Real Beauty Sketches, marketing, Vancouver, youtube
Mobile disruption: Are you ready to buy with a #hashtag?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Market forces, technology, and opportunity are converging on the mobile phone front, and about to launch a huge disruptive force in commerce. While we have become accustomed to promotional and communication opportunities enabled by the internet and social media, the distribution and pricing channel is about to heat up. According to the recently released Comscore [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", American Express, Apple, speaker, Trends, Twitter, Vancouver
8 trends to track in 2013
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Christine Day, CEO of Lululemon, said something recently in conversation that has echoed with me for days. When asked how she keeps up with trends and ensures that her company is on the leading edge, she responded, “I scan the environment reading magazines across many industries. I listen for what is next, not evidence of [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", 2013, advertising, BCAMA, speaker, Trends, Vancouver
Newspapers in 2013: Not dead, just different
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
As Mark Twain, noted American humourist declared in 1897, “The reports of my death were greatly exaggerated.” The same could be said of print newspapers in 2013. For much of the last century, print media organizations have staked their revenue success on the business of selling readers to advertisers. Circulation, readers per copy and time [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, branding, marketing, New York Times, newspapers, Trends, Vancouver
Super Bowl Sunday: The battle for eyeballs and wallets is on. How will RIM and BlackBerry 10 hold up?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, social media, Uncategorized
First off, a confession: I’m not a huge football fan. Being Canadian however, I love to both play and watch hockey. So on some level, I do understand the primal urge to sit around the big screen, partaking in a shared social experience, beer in hand, tossing back munchies and cheering for the favored team. [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, Apple, BlackBerry 10, branding, Facebook, RIM, Super Bowl 2013, Twitter
Place and purpose creative winners and losers!
Posted by Mary Charleson | Filed under Branding & competitive advantage, Outdoor advertising
Sometimes creativity just requires a slightly different perspective on things. Take this bus shelter ad for example. Displayed upright it would be just like any other. Made into a ramp, it take on purpose and meaning to a target group of skateboarders. However, this misplaced Turkish Airlines ad is quite comical. What on earth were [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "United Airlines", branding, marketing, turkish airlines
7 Top tips to creating content that begs to be shared
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media
We likely all remember this classic scene from Lady and the Tramp. It’s an iconic image of love and sharing. Wouldn’t it be great if, in leveraging your influence, you could evoke that same urge to share your content by your followers? But the first thing to consider is the reason WHY people share your [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, Facebook, LinkedIn, marketing, Twitter
Biggest social media disasters of 2012
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media
Like an accident scene, it seems we can’t resist the temptation to stop and crane our necks and gaze at others misfortune. This year’s biggest social media disasters can be best summed up in three categories: 1. Insensitive: The Gap and American Apparel take the prize here. Both retailers got caught encouraging consumers on Twitter [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", American Apparel, Kitchen Aid, McDonalds, NRA, Snickers, speaker, The Gap, Twitter, Vancouver
The Beardo and the Beermo. Social media success from Canada, eh?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, social media
Some of us are counting down the days until the end of November when the faces of Movember men are replaced by the clean-shaven. For those lamenting the passing of this hairy month, you may find solstice in the Canadian made Beardo or Beermo courtesy of http://www.beardowear.ca/ The brainchild of Jeff Phillips, a snowboarder who [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, Beardo, Beermo, branding, Facebook, Instagram, marketing, Pintrest, Twitter, youtube