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- BCAMA Vision Conference – Wed, May 23, 2012
- The little sign that could
- The CHEMISTRY of great story telling
- 2012 Social Media Marketing Industry Report results
- Post, pin and promote. Public versus private posts. Taking advantage of Facebook Timeline changes.
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Archive for the ‘Branding & competitive advantage’ Category
BCAMA Vision Conference – Wed, May 23, 2012
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media
Just plugging a little shameless promotion for my friends at the BCAMA. They do an annual marketing conference each year called VISION. Now in it’s 22nd year, VISION features outstanding speakers, excellent networking, and great visionary thinking. This year is no exception. The theme for 2012 is “Liquid Content”. Liquid content is about creating messages [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, BCAMA, branding, marketing, Trends, Vancouver
The little sign that could
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, Trends
Poised below a former iconic sign landmarking HMV’s presence at Burrand and Robson in Vancouver, is a little iPod sign. Appearing without threat, but determination like the children’s tale of the little red engine that could, it in fact did. Did topple an iconic brand from its throne. HMV closed some months ago and [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, Apple, Book Warehouse, branding, HMV, iPod, marketing, Trends, Vancouver
The CHEMISTRY of great story telling
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
While attending a recent parent teacher interview, I drifted off momentarily while staring at the periodic table of elements on the wall. Perhaps still haunted by failed titration experiments, I reflected on how unnecessary it had all been in my current role as a marketing strategist. But then it hit me like only a 30-year [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, BCAMA, Liquid content, marketing, speaker, Trends, Vancouver, viral, Vision Conference 2012
Post, pin and promote. Public versus private posts. Taking advantage of Facebook Timeline changes.
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media
April 4, 2012 marks the date when Facebook’s Timeline features will kick in for those who have not voluntarily made the change. While this date may pass by unceremoniously for some, it will mark a dramatic change in how to best use Facebook for marketing efforts. Here are four changes you should take note of: [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, Facebook, marketing, speaker, Trends, Vancouver
Big, battered, bruised and back for more. Learning from social media mistakes of big global brands.
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media
What can we learn from the social media screw-ups of the biggest global brands? Lots. Their mistakes can teach the rest of us some valuable lessons. Facebook, Twitter and Youtube have 1.2 billion combined users. That’s a lot of influence for media vehicles that didn’t exist prior to 2005. And that doesn’t even include the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", "United Airlines", advertising, branding, Facebook, FedX, Huggies, Jet Blue, Johnson & Johnson, Kimberly Clark, marketing, Motrin, Southwest Airlines, speaker, Trends, Twitter, UPS, Vancouver, youtube
How will Facebook’s new Timeline tell your story?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Like many of you, I have been receiving banner alerts when logging into Facebook, prompting me to migrate to the new Timeline and banner design. I’ve noted numerous colleagues who have made the switch and I’ve also been touring pages looking for creative approaches. I’ve yet to make the change since I am currently analyzing [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "New York Time", "social media", "Sprott-Shaw College", advertising, branding, Facebook, starbucks, Trends, Vancouver
Should ROI be the only measure of social media?
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media
Some have heralded 2012 as the year that social media will move from infatuation akin to dating in an early relationship, and mature to something more of a permanent partnership, but one that is assessed objectively for attributes and value. Along with that move to partnership it is said will come demands for ROI (return [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", ROI
Only 17% of businesses contribute to and monitor social media regularly
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
According to a recent Leger Marketing survey, 17% of large and mid-sized companies consistently post on social-media sites or monitor them. That means that by default, 83% are not using or monitoring social media. That number should scare you, especially if your business falls into the latter group. Also consider that 51% of social media [...]
Tags: "5-Minute Marketing", "Air Canada", "Five-minute marketing", "Mary Charleson", "social media", branding, marketing, Trends
P2P (people to people) strategy important in age of social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends, Uncategorized
I teach undergraduate and graduate level university marketing courses. Current textbooks are filled with strategies for B2B (business to business) and B2C (business to consumer) applications. But I really think with the evolution of social media and its impact on business, both of these areas have evolved into a P2P (people to people) model. Why [...]
Tags: "5-Minute Marketing", "Air Canada", "Five-minute marketing", "Mary Charleson", "social media", "United Airlines", branding, Facebook, marketing, youtube
Is Google+ the new Facebook, Twitter and LinkedIn combined?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Google+ can offer users the best of Facebook, Twitter and LinkedIn combined.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, Facebook, Google, LinkedIn, Trends, Twitter, youtube