Categories
- Branding & competitive advantage
- CSR (Corporate Social Responsibility)
- Great publicity campaigns
- Marketing to Women
- Mobile media
- New media and e-marketing
- social media
- Trends
- Uncategorized
Recent Posts
- BCAMA Vision Conference – Wed, May 23, 2012
- The little sign that could
- The CHEMISTRY of great story telling
- 2012 Social Media Marketing Industry Report results
- Post, pin and promote. Public versus private posts. Taking advantage of Facebook Timeline changes.
Archives
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Blogroll
My other stuff
- 5-Minute Marketing / Five-Minute Marketing Google+ page
- 5-Minute Marketing book on Amazon
- 5-Minute Marketing podcasts on iTunes
- Charleson Communications
- E-Speakers
- Mary Charleson on Facebook
- Mary Charleson on Google+
- Mary Charleson on Twitter
- Mary Charleson on Youtube
Recommended blogs
About Us
Posted by Mary Charleson
Why Five Minute Marketing?
The idea behind this blog is to help business leaders understand hot topics and trends in marketing today. Through quick reads (5-minutes or less) Mary offers insights that can be put into action right away. Please join the conversation and share your opinion.
Mary Charleson, MBA is a marketing educator, speaker and strategist. She is president of Charleson Communications, a consulting company she established in 1991. Mary’s career spans over 20 years in media sales, advertising creative development, production, marketing management and research. She is the author of Five-Minute Marketing, the ultimate marketing how-to-guide for the time-starved. Mary passionately delivers keynotes and workshops to help business leaders manage their strategies in an accelerated world. She has taught marketing for City University of Seattle, the University of Phoenix, New York Institute of Technology, University Canada West and Sprott-Shaw Degree College. She’s been entertaining readers of Business in Vancouver with her pithy comments and astute observations on marketing trends since 2002. Marketing Magazine, Strategy, Marketline, and the Toronto Star have also picked up her writing. For a list of clients and projects, visit www.charleson.ca Mary is a member of the Canadian Association of Professional Speakers (CAPS) and the voice of Five Minute Marketing radio podcast. Her book Five-Minute Marketing was published in 2010.
View her CAPS profile here for more information on contracting Mary to speak at your next event: http://canadianspeakers.org/speaker/1423/
Website: www.charleson.ca
Blog: www.fiveminutemarketing.com
Twitter: http://twitter.com/#!/search/marycharleson
Facebook: http://www.facebook.com/profile.php?id=758070298&sk=wall
Youtube: http://www.youtube.com/user/CharlesonMary?feature=mhum
Book on Amazon: http://www.amazon.com/Minute-Marketing-Five-minute-articles-marketing/dp/1426905793/ref=sr_1_7?ie=UTF8&s=books&qid=1254529238&sr=8-7
iTunes podcasts: http://itunes.apple.com/kw/podcast/5-minute-marketing-mary-charleson/id477250503
Most requested topic:
5-Minute Marketing: Tips, trends and takeaways to manage in an accelerated world
Whether you are a entrepreneur, come from a small business or corporate background, Mary makes a complex subject simple. Pithy, often irreverent, but never short on actionable insights, information is presented in a compelling and memorable way; through storytelling, research, and in short 5-minute segments on a variety of marketing topics. After gaining insights on the challenges that a business or industry is facing, Mary selects a series of 5-Minute Marketing insights to meet the clients specific needs, while considering current market trends and opportunities. Tired of other speakers loosing your audience after the first 5 minutes? The unique 5-Minute segment structure of Mary’s approach keeps even the most attention deficit challenged audiences alert and ready to put insight into action!
Here is a sampling of areas that can be covered. Please call to discuss specific client needs so a presentation can be customized for you.
• Why social media is so important and how to embrace and not fear the consumer controlling your message
• How to use both digital media and traditional media for a winning combination
• Why social responsibility is a trend not a fad
• How increasingly marketing well to women will also help you sell more to men
February 8th, 2010 at 1:45 pm
You made some good points there.I did a search on the topic and found most people will agree with
February 11th, 2010 at 2:58 am
Really nice site. Hope to visit it again soon
March 12th, 2010 at 12:05 am
Great information! I’ve been looking for something like this for a while now. Thanks! Roberto Justus