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Recent Posts
- Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
- Dove Real Beauty Sketches: a campaign or a movement?
- Creativity on the street: get noticed & get business!
- Mobile disruption: Are you ready to buy with a #hashtag?
- The power of storytelling + a dash of synchronicity
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Recommended blogs
Archive for June, 2012
The Machiavellian Mad Men have left the building
Posted by Mary Charleson | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), New media and e-marketing, social media
For years Madison Avenue advertising executives considered consumers as targets. Watch one episode of Mad Men, and there can be little doubt as to the arrogant Machiavellian approach of that time to marketing. Although we’ve come a long way since the 1960’s, marketers rolled through the 70s, 80s and 90s seemingly unaware that there could [...]
Tags: "5-Minute Marketing", "Air Canada", "Bruce Philp", "Consumer Republic", "Five-minute marketing", "Mary Charleson", "social media", advertising, BCAMA, branding, marketing, Toyota, Trends, Vancouver
Social media and public relations lessons “out of the blue”
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
Some brands sign celebrities for endorsement of their products. Strategically selected for their alignment with brand values and appeal to the brand target group, it’s a formal arrangement offering financial gain for both parties. What then to do when a self-appointed celebrity selects your brand, and you unwittingly become dragged into a negative association not [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, branding, Labatt, Magnotta, Trends, Vancouver, viral