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Recent Posts
- Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
- Dove Real Beauty Sketches: a campaign or a movement?
- Creativity on the street: get noticed & get business!
- Mobile disruption: Are you ready to buy with a #hashtag?
- The power of storytelling + a dash of synchronicity
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Blogroll
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Recommended blogs
2012 Social Media Marketing Industry Report results
Posted by Mary Charleson | Filed under New media and e-marketing, social media
1. The top question marketers still want answered: How do I measure the effect of social media on my business?
2. The top benefits of using social media: 85% use it to increase exposure (the #1 benefit), 69% said it increased traffic, 65% use it to provide marketplace insights.
3. The top 5 social media tools being used: Facebook, Twitter, LindedIn, blogs, Youtube (in that order).
4. The amount of time being spent on social media: 59% said they use social media 6 or more hours per week. 33% said they invest 11 or more hours per week.
5. The social media tool marketers want to learn more about: Google +, introduced in late 2011, and currently used by 40% of marketers was a significant insight here with 70% saying they want to learn more about how to use Google + in their marketing efforts.
There’s tons more insights, including correlations of time spent and benefits realized, as well as drill down information for businesses using social media specifically in a B2B or B2C application. Download the entire report for yourself here. http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
It’s available for FREE until April 19, 2012.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Facebook, Google, LinkedIn, speaker, Trends, Twitter, Vancouver, youtube