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Recent Posts
- Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
- Dove Real Beauty Sketches: a campaign or a movement?
- Creativity on the street: get noticed & get business!
- Mobile disruption: Are you ready to buy with a #hashtag?
- The power of storytelling + a dash of synchronicity
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Recommended blogs
Archive for April, 2012
The little sign that could
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, Trends
Poised below a former iconic sign landmarking HMV’s presence at Burrand and Robson in Vancouver, is a little iPod sign. Appearing without threat, but determination like the children’s tale of the little red engine that could, it in fact did. Did topple an iconic brand from its throne. HMV closed some months ago and [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, Apple, Book Warehouse, branding, HMV, iPod, marketing, Trends, Vancouver
The CHEMISTRY of great story telling
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
While attending a recent parent teacher interview, I drifted off momentarily while staring at the periodic table of elements on the wall. Perhaps still haunted by failed titration experiments, I reflected on how unnecessary it had all been in my current role as a marketing strategist. But then it hit me like only a 30-year [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, BCAMA, Liquid content, marketing, speaker, Trends, Vancouver, viral, Vision Conference 2012
2012 Social Media Marketing Industry Report results
Posted by Mary Charleson | Filed under New media and e-marketing, social media
Recently 3800 marketers targeting both B2B and B2C segments were surveyed for the 2012 Social Media Marketing Industry report. Among the insights? 1. The top question marketers still want answered: How do I measure the effect of social media on my business? 2. The top benefits of using social media: 85% use it to [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Facebook, Google, LinkedIn, speaker, Trends, Twitter, Vancouver, youtube
Post, pin and promote. Public versus private posts. Taking advantage of Facebook Timeline changes.
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media
April 4, 2012 marks the date when Facebook’s Timeline features will kick in for those who have not voluntarily made the change. While this date may pass by unceremoniously for some, it will mark a dramatic change in how to best use Facebook for marketing efforts. Here are four changes you should take note of: [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, Facebook, marketing, speaker, Trends, Vancouver