By APNWLNS payday loans
Categories
- Branding & competitive advantage
- CSR (Corporate Social Responsibility)
- CSR (Corporate Social Responsibility)
- Great publicity campaigns
- Marketing to Women
- Mobile media
- New media and e-marketing
- Outdoor advertising
- social media
- Trends
- Uncategorized
Recent Posts
- Clever creative – ANAR billboard: One ad & one media, but two targets and two messages
- Dove Real Beauty Sketches: a campaign or a movement?
- Creativity on the street: get noticed & get business!
- Mobile disruption: Are you ready to buy with a #hashtag?
- The power of storytelling + a dash of synchronicity
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- July 2011
- March 2011
- January 2011
- November 2010
- October 2010
- June 2010
- May 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
Blogroll
My other stuff
- 5-Minute Marketing / Five-Minute Marketing Google+ page
- 5-Minute Marketing book on Amazon
- 5-Minute Marketing podcasts on iTunes
- Charleson Communications
- E-Speakers
- Mary Charleson on Facebook
- Mary Charleson on Google+
- Mary Charleson on Twitter
- Mary Charleson on Youtube
Recommended blogs
Remote control banner ads? Clever innovation in experiential product marketing!
Posted by Mary Charleson | Filed under Great publicity campaigns, Mobile media, New media and e-marketing, social media, Uncategorized
The AR.Drone is a helicopter that allows owners to use their iPhone as the remote control. To simulate the experience, and to help drive sales, they came up with a banner ad containing a QR code. When viewers scan the QR code on their computer with their iPhone, they get a hook up that syncs the computer with the iPhone. The iPhone then becomes a remote control for the toy displayed in the banner, essentially bringing it to life. The helicopter can then be flown around the site, dropping bombs and blasting things. While this feature is more apt to appeal to my son or husband, that is absolutely the point. It presents an intriguing way to engage the target market by making the ad into an actual product experience. In linking the devices, users grant the company access to send them additional information and offers. Beacon claims to have had three times the click through for the campaign compared to standard web banners.
Watch the video to see how it works here:
http://www.youtube.com/watch?feature=player_embedded&v=88aWyz3Gijk
Beyond toys, I can certainly see broader applications for this. Audience engagement and involvement has always been key to advertising success. This example helps push those limits a little further!
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, AR.Drone, Beacon, iPhone, marketing, mobile, QR codes, Trends