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Archive for November, 2011
Random consumer encounters – and some marketing lessons from the gals
Posted by Mary Charleson | Filed under Marketing to Women
A summary of random consumer encounters reveals some lessons: Women care about aesthetics. Both form and function matter. They are critical of good design. And they buy hope. Considering she makes or influences 80% of purchases, these are worth noting. Read more on the background to these insights…
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Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, Sheconomy, Trends, Vancouver, women