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Recommended blogs
Archive for January, 2011
Sages on Stage with predictions for 2011
Posted by Mary Charleson | Filed under New media and e-marketing
Recently I attended a BC Chapter of the American Marketing Association breakfast meeting to hear what an advertising agency panel had to say about strategies for 2011. Judging by the 300+ people in the room at an early hour, the promise of a sage on the stage to enlighten was attractive. It could also be [...]
Tags: 2011 predictions, advertising, marketing
QR Codes go mainstream?
Posted by Mary Charleson | Filed under New media and e-marketing
QR codes have officially gone mainstream, or at least that’s what I figure since seeing one appear on the corner of my local community newspaper, the North Shore News. That little square moniker along with an explanation of how to download the smartphone app and use it arrived on every door on the North Shore, [...]
Tags: North Shore News, QR codes
Starbucks moves ‘beyond coffee’ with new logo
Posted by Mary Charleson | Filed under Branding & competitive advantage
Today Starbucks CEO Howard Schultz announced a new logo for the company. Noticeably absent are the words “Starbucks coffee.” In fact there are no words at all – just the simplistic siren mermaid graphic in green within a circle. It perhaps signals a move not unlike when Apple Computers became just Apple. That simplification signaled [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, starbucks, Vancouver
The rise of the Sheconomy
Posted by Mary Charleson | Filed under Branding & competitive advantage, Marketing to Women, New media and e-marketing, Trends
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", marketing, Sheconomy, Trends, Vancouver, women