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Recommended blogs
Archive for November, 2009
Word of mouth, mouse and mobile
Posted by mc | Filed under Great publicity campaigns, Mobile media, New media and e-marketing, social media
I teach a media course at one of our local universities. Recently I brought some newspapers in to my class for the students to look at. My father was a “newspaper historian” and had saved papers from noteworthy events over time such the Halifax Chronicle the day WW11 ended, and the Toronto Star marking man’s [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", marketing, mobile, Trends, Vancouver, viral
Causing social change by making it fun
Posted by mc | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), New media and e-marketing
Check out this #1 viewed Youtube video for the week ending Oct 30, 2009 with 2.5 million views. volkswagon_funtheory1 It’s a great viral campaign sponsored by Volkswagon, Sweden. The video leads viewers to the website: www.thefuntheory.com where you can learn about a contest they are sponsoring to get people to submit ideas on how to [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", marketing, viral, volkswagon, youtube