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Recommended blogs
Archive for September, 2009
An enlightened use of social and traditional media
Posted by mc | Filed under Great publicity campaigns
Seems the Vancouver Sun is seeking enlightenment on many fronts with their latest cross-promotional effort involving the Dalai Lama, Twitter, Facebook, CKNW radio, print advertising and guerilla based publicity. In the face of dwindling readership, it is this type of effort that signals a truly enlightened approach to media choices: use the best tool in [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, Vancouver
The rise of the RENEGADE and the EVERYMAN
Posted by mc | Filed under Branding & competitive advantage
Meet the renegade and the everyman. The renegade is a challenger. He does things differently. Frequently seen as the underdog initially, he can often grow to become quite powerful. Never one to shy away from a dust-up, he is at his best when matched with a challenger, knowing he has identified an underserved populist niche. [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, Trends, Vancouver