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Recommended blogs
Archive for April, 2009
Will it save or sink the brand?
Posted by mc | Filed under Branding & competitive advantage
Once the darling of the coffee snob world, Starbucks has taken afew hits of late. But will instant coffee save or sink the brand? I had the opportunity to try the new Starbucks instant coffee at a conference last week. Initially my early morning colleagues and I were a little confused at the apparent offering [...]
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Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, coffee, marketing, starbucks, Trends, Vancouver