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Recommended blogs
Archive for March, 2009
Will ‘sponsored conversations’ work in the blogosphere?
Posted by mc | Filed under New media and e-marketing
For anyone with a traditional editorial or media background the idea of accepting compensation to write about a company or product is a controversial area. And if the arrangement is not disclosed, it’s down right dishonest. So why is the game now changing? Let’s just say it’s being modified. According the Forrester Research, 50% more [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, Trends, Vancouver
Another April fools for Lululemon?
Posted by mc | Filed under Branding & competitive advantage, Marketing to Women
Do you remember the April 1, 2008 Lululemon joke ad for the mansy? (a high cut mens yoga one piece of dubious design origin). Will Lululemon be up to their antics again this year? Listen to a 5 minute Marketing podcast commentary on last years ad below and tell us what you think. lululemon Here’s [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, lululemon, mansy, marketing, Trends, Vancouver, viral
New branded video search links integrate digital and traditional media
Posted by mc | Filed under Marketing to Women, New media and e-marketing
Brands and agencies including Pepsi, Home Depot, Victoria’s Secret and Pedigree have tested new rich media search ads on Yahoo in the US; a UK roll-out is now in the works. No word on Canada, but definitely an approach to watch. Yahoo has added images and videos to search results advertising with its ‘Rich Ads [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", Google, marketing, Trends, Vancouver, youtube