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Recommended blogs
Archive for February, 2009
Beware the mommy blogger
Posted by mc | Filed under Marketing to Women, New media and e-marketing
That’s the message many companies have received after mismanaged communication with young Mom’s online. We know women buy or influence over 80% of all purchases. We also know that women under 40 are one of the largest populations online. And we know that women use the internet heavily to research and share information with their [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, viral, women, youtube
Let the marketing games begin!
Posted by mc | Filed under Branding & competitive advantage, New media and e-marketing
With officially less than 365 days to go, people in Vancouver and the rest of Canada are starting to feel a little pre-Olympic buzz. And with the buzz, the MARKETING games have begun. Petro-Canada’s recent Olympic glassware promotion is a great example of how integrating online and traditional media can reap huge success. With a [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", branding, marketing, Olympics, Petro Canada, Trends, Vancouver
Are your customers feeling the love?
Posted by mc | Filed under Branding & competitive advantage
Are your customers “Feeling the Love” – and not just on Valentines day? Do they get all warm and fuzzy about you? Or are left with little or no real emotion at all? Could be time for a little relationship maintenance. In fact, in times of economic downturn, there is nothing more important than a [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, Apple, marketing, Trends, Vancity, Vancouver
Blink and you would have missed it
Posted by mc | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing
Of course most people watch the Superbowl for the game. But then there are the others who watch it for the commercials. If you blinked, little lone made a dash for the loo, you would have missed what was the shortest Superbowl commercial – ever. Ivors Seafood Restaurant purchased a half second spot during the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, ivors, marketing, superbowl, Trends