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Recommended blogs
Archive for January, 2009
The future of advertising?
Posted by mc | Filed under Great publicity campaigns, Marketing to Women, New media and e-marketing
The last 50 years has been about mass marketing. But consumers have changed. Many don’t trust advertising anymore. They’ve been lied to and faked out. Many ads have become wallpaper – seen but not remembered. Consumers have become savvy. Media can no longer be the cracks between the content. Enter digital marketing. Digital is the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, marketing, Trends
New technology affecting media channels
Posted by mc | Filed under CSR (Corporate Social Responsibility), New media and e-marketing, Trends
New technology is dramatically affecting media channels and how marketers interact with customers. Think back for a moment to 1997. The English Patient won an Oscar for best picture, Princess Diana was killed in a car crash, and eBay and Amazon were new and unknown. Microsoft owned the desktop, and Mac was on its way [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, Trends, viral, youtube
Trading down – opportunity in a recession
Posted by Mary Charleson | Filed under Great publicity campaigns, Trends
I’m willing to bet you’ve participated in “trading down” already. You may just not have been consciously aware of it. The term I’ve coined as trading down happens during recessionary times when people make cost saving choices in some categories outside their normal purchasing behaviour. If you normally shop at a specialty shoe store, you [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, coffee, marketing, McDonalds, starbucks, Trends