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Recommended blogs
Archive for November, 2008
Consumer green shift no marketing flash in the pan
Posted by Mary Charleson | Filed under CSR (Corporate Social Responsibility), Trends
The game has changed. There is a huge market-shift taking place. I just heard a radio commercial offering $15,000 off the price of an SUV. A discount of $15,000? It wasn’t long ago you could actually buy a vehicle for that. Stay tuned; I’m waiting for the one where they OFFER YOU $15,000 to take [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "TNS Canadian Facts", advertising, branding, marketing, Trends, Vancouver
Nintendo Wii Fit targets the CHO
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, Marketing to Women, Trends
From a marketing perspective, what do teen boys in basements with computer game consoles in pursuit of fast paced action heroes and unattainable women have in common with 35+ year-old Mom’s? Conventional wisdom would say, not much. But a departure from conventional tactics is exactly what Nintendo has done with the incredibly successful Wii, and [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, gaming, marketing, Nintendo, Trends, viral
Good parties and good marketing share common traits
Posted by Mary Charleson | Filed under New media and e-marketing, social media
The festive season of parties and commitments is upon up. As I look at my calendar of double and triple social bookings piling up, it got me thinking about what attracts us to these gatherings, how we conduct ourselves there, and how this is similar to the characteristics of good marketing. First up a confession: [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, marketing, Trends, Vancouver, viral, youtube
Social media and The Age of Conversation
Posted by Mary Charleson | Filed under New media and e-marketing, social media
The internet has changed everything in the marketing world. After some initial missteps, largely caused by applying the old rules to a new game, we have emerged into an exciting era of possibilities. What seemed a futuristic forecast at best only a short time ago in now coming to fruition. Where the advertiser had full [...]
Tags: "5-Minute Marketing", "age of conversation", "Five-minute marketing", "Mary Charleson", "social media", branding, marketing, Trends, viral, youtube
5 emerging themes in a down economy
Posted by Mary Charleson | Filed under Trends
Dow drops 20% in the last week! GM stock sinks 31%! TSX posts biggest weekly loss in 30 years! Economists expect crisis to deepen! These attention grabbing headlines out of the US and here at home can make focusing on business in Canada pretty unnerving. Although we’re undoubtedly in better shape than our brethren south [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, marketing, Trends, Vancouver
Sins, staples and small pleasures
Posted by Mary Charleson | Filed under Trends
It’s official south of the boarder, and likely to touch down in Canada at some point in the future. The “R-word” has landed. In recessions our purchase habits go astray. In an economy build on buying stuff, that can cause havoc. Especially an economy where many purchases straddle the line between unnecessary and totally unnecessary. [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, branding, marketing, Trends, Vancouver