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- Is Google destroying users faith in them as a fair and unbiased source of information?
- Are you willing to bet against Google?
- Random consumer encounters – and some marketing lessons from the gals
- Making a case for social media
- The new loyalty-loop marketing model
- Sages on Stage with predictions for 2011
- QR Codes go mainstream?
- Starbucks moves ‘beyond coffee’ with new logo
- The rise of the Sheconomy
- Are you unsocial by being so social?
Is Google destroying users faith in them as a fair and unbiased source of information?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Over time this could put them squarely in a public relations crisis, or worse destroy the brand perception of Google as “owning search.” That is their unique selling proposition in the market. They need to guard that position carefully.
This could be dangerous territory. Back in the dark ages, the 80s, when I worked in print media at the Georgia Straight in Vancouver, we realized the line between advertisers and editorial is one to be respected. If you start to play with advertising influence, your readers loose respect for the editorial authenticity. This is really the same fundamental issue 2012 style. If influence emerges that impacts the value of search results, and that influence is there because they use your products (Google+) you loose respect of users.
I do however see an interesting and appealing business model in combining a search offering that considers your circles of interest and influence. Maybe Google needs to introduce a tab that allows both options. Either way they should come clean with what they are doing and allow transparency so the benefits can be appreciated. It’s pretty obvious how search results are different now depending on if you are logged into Google or not. I wrote about that and potentially how business could leverage it to their advantage in my blog last post.
What are your thoughts?
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, Google, marketing, SOPA, Trends, Vancouver
Are you willing to bet against Google?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
I pulled it off the shelf. That’s when things got interesting.
Behind it was a red-colored version of the same magazine, but with Steve Jobs face on the cover and a headline, “Why Apple Will Win.” A little more rummaging lead me to find a total of four versions of the same Nov 2011 issue, a clever ploy to promote the article. The other versions exclaimed why Facebook or Amazon would win.
The quandary then became, “Which cover to purchase?”
All 4 companies have disrupted various industries. In a period of less than 5 years they have changed the entertainment, music, publishing and media industries. They had also disrupted gaming, retail, mobile, communications and advertising. Payment systems and cloud computing are on their radar.
Initially I gravitated towards the Apple cover, but Steve Jobs prominent photo started looking like a question mark to me with his recent death and the uncertainty of continued innovation.
Amazon is brazen and innovative, but anchored to the end of the commerce funnel. Not a bad place to be, but limited. I figured it would come down to who controlled insights on people and information. Facebook arguably knows more about our behaviours than we do ourselves, and they have the muscle to leverage that knowledge. But in the end I chose the Google cover. Why?
Google owns search. When we are searching, we are seeking. And seeking is the beginning of every desire. Now that they have entered the foray of social media with Google +
I believe they will ultimately hold the trump card. They can access our profile and the gateway to our desired transactions. They will have the ability to utilize our preferences and the influence of our social circle to control our individual search results. Suddenly, it’s not just a Google search, it’s “knowing you, I would suggest,” and that becomes extremely powerful. Powerful ultimately, since marketers will pay attention to it.
My own personal example: I received an invitation to join Google+ from a colleague. I created a quick account, putting minimal content on it. Doing a search a week later, to my horror, the Google+ link had outranked my company website and fiveminutemarketing.com blog, each with a long history, massive content, and multiple links on the web. I have since made the account more robust and now monitor how content ranks.
Here are my take-aways:
1. Google+ is in search results like never before. A Google+ profile outranks other content. You may feel that using their clout to adjust rankings in their favour is unfair, but it’s a compelling reason to claim a Google+ profile.
2. You will want to create large circles. Everything you share on Google+ will be ranked higher, and if you have more people in your circles it will be ranked higher still. Because Google now appears to favour quality content, you can use that to position yourself. You would be foolish to not share everything through Google+ to boost your search rankings.
3. Their recent “Google Search Plus Your World” introduced the influence of your social circle into search results. Logged in users receive socially shared content from their circles in the results – essentially tying social media into search results. Although the bias appears to diminish when logged out, Google+ linked content still rises in the search rankings. Facebook’s power is its 800 million users. Google+ with a current 90 million users may seem small by comparison. However when you combine the billions of people doing billions of searches daily on Google, the user group and influence is exponential.
Is Google+ just another social media tool to maintain? Yes, but the choice not to participate could have far reaching implications on your business. In the end I bought the Larry Page cover of Fast Company because I am not willing to bet against Google. Are you?
Want to connect on Google+? http://bit.ly/xcTbco
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Amazon, Apple, Facebook, Google, marketing, mobile, Vancouver
Random consumer encounters – and some marketing lessons from the gals
Posted by Mary Charleson | Filed under Marketing to Women
Service guy: “Well, they’re expensive, and you don’t really need them. Your car is going to be dirty in the winter anyway. I wouldn’t worry about it.”
Me: “So after spending $1,300 I get to drive a car around that looks like crap?”
Service guy: “Oh, you’re one of those.”
Not sure what “one of those” puts me in the company of, but it didn’t sound good. However, judging by the reaction of women I relay the story to, most of them shared the same thought. Aesthetics are important. If you believe a vehicle is an extension of who you are, the care you take, and what you value, the tire caps matter – even if it is a minivan! While function is important, women will always consider the design in the context of function.
Further driving this lesson home was an outing to replace the rechargeable battery on a movie recorder. My previous battery was small and light. I was told that I could get a battery that would hold a far longer charged for half the cost. I initially thought that the extra size and weight was an issue, but I succumbed to the salesman’s persuasive argument about increased function and cost savings. To this day I curse the extra size and weight and regret not sticking to my intuitive and more expensive tastes to buy the smaller battery. In both the tire and battery cases, I was an easy up sell to spend more by recognizing the importance of aesthetics and ease of use, which are both important for women.
One of my girlfriends recently remarked at the archaic state of paint can design. Lamenting that skinny little wire to carry a heavy can and the inevitable drips down the side of the tin and the gummy top that would never seal properly again, she wondered why paint cans haven’t been improved. I told her about Dutch Boy’s twist and pour cans, complete with a side handle, drip catching moat, and tool free twist cap, that had won one them a best package design award and had tripled their sales in 6 months after introduction. She wondered why it hadn’t caught on. Good question, considering the buying power of women making paint choices. She of course was considering the entire experience of carrying the can and applying the paint, not just the final result, which is reflective of women’s holistic approach to purchase decisions.
Giddy with excitement, a friend declared over drinks recently, that she had bought “hot pants” through a Groupon offer. These hot pants were in fact HOT pants, which promised to heat up the mid section and cause weight loss. Once we all recovered from the laughter of her plans to wear them while lying in bed watching TV and eating licorice, we inquired about the advertising details behind the promo. It obviously had to be good, since apparently 100s of other Vancouverites had signed up to have them shipped from England. After she recounted the endorsements, relatively low cost, and promise of quick results, we agreed she had not only bought hot pants, she had bought hope.
A summary of these random consumer encounters reveals some lessons: Women care about aesthetics. Both form and function matter. They are critical of good design. And they buy hope. Considering she makes or influences 80% of purchases, these are worth noting.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, Sheconomy, Trends, Vancouver, women
Making a case for social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, Trends, social media
Although the bottom line is ultimately what business is striving to improve, there are at least three good reasons apart from sales for using social media: to gain market insights, to increase brand or business visibility and to increase customer loyalty.
1. Gain market insights: I rank market research as one of the most critical benefits. Business owners can pay a lot of money for research and insight on their brand. However, courtesy of the web and social media, often many of those insights are available for the taking. You just have to know where to look, be tapped in, and be monitoring activity actively. Add in the benefit of timeliness and truthfulness, and it starts to look like not a bad anecdotal qualitative research tool. Learning what your customers think about your brand, products or services through the unfiltered and unfretted social media consumer window is priceless. In a recent Marketer’s benchmark survey conducted by Focus.com, 49% of business to consumer brands cited improving client understanding as the highest strategic priority for 2011. Social media will be at the heart of those efforts.
2. Increase visibility: Brand or business visibility can be increased substantially using social media. Social media has a bearing on search. Most search engines use a form of blended search, which means they don’t just pull from traditional websites, but from various media – Youtube, blogs, Twitter, Facebook, LinkedIn, Foursquare, Gowalla, Yelp, Flickr, Yelp. If you don’t have a presence on some form of social media, you will have less ubiquity. Neilson Media reports that 70% of consumers trust consumer opinions posted online, and that 90% of major purchases are researched online prior to purchase. How you show up on your website is important, but increasingly important is what others now say about you online.
3. Improve customer loyalty: The customer loyalty loop is increasingly important, not only for its role in influencing the initial purchase, but also that customers role in potentially influencing other customers in the future. A loyal customer online using social media can be a friend indeed. And as consumers increasingly turn to the web for research on brands before buying, that existing loyal customer in actually an extension of your sales and marketing force. Social media fosters the building of community around the brand. Fans and those they influence don’t require nearly the intensity of sales focus that less engaged prospects do. Again, the Marketer’s benchmark survey revealed that 49% of business to consumer brands planned to improve brand awareness, and 40% planned to improve customer retention in 2011 using social media
To me it seems obvious that these three factors do ultimately effect the bottom line, albeit indirectly, and that has been the challenge in justifying investment of both money and time for many small businesses.
Here is a great resource for businesses wanting to get up to speed on this topic: www.socialquickstarter.com. This site is geared to both those getting started and more sophisticated users, guiding you with both video and written content on areas such as: an introduction to social media, Facebook, LinkedIn, blogging, Youtube, ratings and reviews tools, location-based services, QR codes, and email marketing with social media. It’s a great one-stop-shop and how-to-guide in helping you understand and use social media to your advantage.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, marketing, Trends, Vancouver
The new loyalty-loop marketing model
Posted by Mary Charleson | Filed under Branding & competitive advantage, CSR (Corporate Social Responsibility), Great publicity campaigns, New media and e-marketing, Trends
In December 2010 Harvard Business Review published an article called Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places. Since reading the article I’ve found myself constantly reevaluating how consumer decisions are influenced. We have moved from the traditional funnel of consistently narrowing our choices from many to fewer and finally a purchase, and are now moving towards the loyalty loop where choices are added and subtracted during an extended consideration and evaluation phase, then once a purchase is made, we openly share, exchange and advocate while fueling the influence of others online.
Allow me to elaborate with my three unusual examples to illustrate the power of the loyalty loop.
1. The long tail economics of successful indie writers selling e-books online. 26 year old Amada Hocking http://amandahocking.blogspot.com/ has self-published 8 novels online since April 2010 and currently averages sales of 100,000 e-books/per month through Amazon. Top Kindle Indie authors typically sell 2,500 – 100,000 books/month, with many in the 10,000 range. At an average of $3/book, and Amazon taking 30%, the remaining profit looks pretty sweet. Sell books at a low risk, low price point, to lots of people. This model is only possible with the loyalty-loop marketing model. It’s one thing to write and publish an e-book. It’s quite another to actually cultivate a following online to generate those kind of sale numbers. Amanda Tweets and is well connected in the blogging community where she sends advanced reading copies to influential book bloggers. Her urban fantasy and romance appeals to youth. Readers and the connected blog community advocate and feed the loyalty loop, which in turn influences more buyers online. Recently her success has garnered TV and magazine stories. http://www.youtube.com/watch?v=1qWOy4p4MvM She doesn’t pay a cent for marketing.
2. Groupon’s Superbowl Tibet ad blunder. Of course the loyalty loop can work in reverse. Advocacy can turn negative; as it did following Groupon’s attempt at self inflicted humour. In case you missed it, Groupon paid over $1 million for a 30 second spot during the Superbowl. In it, actor Timothy Hutton appears to make light of the political struggle in Tibet in the name of a great Groupon deal at a Tibetan restaurant. Supposedly they were making fun of themselves talking about discounts as a noble cause, and viewers having seen humour in the parody, would appreciate the philanthropic donation that Groupon had set up for Tibet. Too bad the connecting website never appeared in the ad. And too bad the great unwashed tuned into Superbowl were largely more receptive to crass objectification of women in their advertising than obtuse connections. So how did the new loyalty-loop marketing model fail them? Arguably much of the value of purchasing a Superbowl ad goes beyond the high reach of the TV audience. Chatter before, during and after the event online is where the real value is. In Groupon’s case, they didn’t frame the spot before to build anticipation and understanding, and then they failed to respond quickly afterwards. They dropped the ball where the loyalty-loop mattered most – online. Talk turned negative and they never really recovered. http://www.youtube.com/watch?v=mPbfRTAES7Y
3. Headblade’s crazy shaving helmet video. So you’re a small company that designs and sells razors to a highly targeted segment – people who shave their heads. How do you let the world know your razor is the best? You create a hokey looking home made video demonstrating a helmet that when worn, will lather and shave your head with motorized razors in about 30 seconds. Sound scary? Sound unbelievable? This Youtube viral video marketing campaign was fresh, edgy, and most importantly sparked conversations about head shaving. http://www.youtube.com/watch?v=5bgRszdUdhQ It featured one of their razors in the helmet and demonstrated how it works. The helmet, later revealed as a hoax, actually generated countless purchase inquiries for the company. The online chatter grew exponentially, and flooded over to mainstream media. The company experienced record hits to their website where they featured the real products they sell. http://www.headblade.com/ In the loyalty-loop marketing model they gained incredibly positive traction in a rather obscure category.
So the big question to ask is this: is your marketing feeding the marketing funnel or the loyalty loop?
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", 2011 predictions, groupon, Harvard, marketing, Trends, Vancouver
Sages on Stage with predictions for 2011
Posted by Mary Charleson | Filed under New media and e-marketing
1. The traditional model of unearthing the “big idea,” then using push media and repetition to gain recognition is over. Launch and leave is simply not as effective in an age of social media. Agencies now need to monitor and manage a brand. Call it nurturing the garden, not just planting the seeds. This is challenging both the way ideas are approached and executed as well as how agencies get compensated.
2. Social media needs something to talk about, which makes storytelling even more relevant. Start your story in one media and then extend it to another. Stephan Hawes, Managing Director, TBWA Vancouver coined the term “transmedia” as a new approach to integrating communications, where each media gets a piece of the message and consumers are allowed to put it together by engaging and exchanging. Lance Saunders, Executive VP, Managing Director DDB suggests, “We need to create a story where people can insert themselves.”
3. Accept that you may no longer be in control. New social media tools, in the hands of consumers, have changed the power relationship. However, a powerful insight emerges: people trust people. The less control you have over your marketing, the more credibility you will have. Saunders suggests, “Stop, listen and lasso the conversations that matter to your target and engage them.”
4. Mobile is very important for some markets. Although penetration of smart phones is still small overall, it is significant for some audiences, such as small business and millennials. Neilson Online reports 5 million Canadians using mobile devices to access the internet in 2010. By 2014 half of internet impressions are expected to be off mobile devices. That may change the content, context and interactivity considerations for your website.
5. Traditional media is not dead. Media such as print and TV are still big and relevant, however there is no doubting that PVR’s pose a threat to commercial viewing, and tablets like the iPad threaten how print content is delivered and paid for. But consider the success of the Old Spice commercials and subsequent engagement online through Facebook and Twitter with custom video responses to an online audience. They spend handsomely on a TV campaign initially to reach a mass audience. Then the online component kicked in. They gave people something to talk about, and then selectively engaged certain conversations. Flash back to points 2 & 3.
6. If the idea is king, data is queen. I have to give credit for that line to Tom Shepansky, Founding Partner, Rethink. ROI is driving decisions, and the increased influence of digital and social media means that IT is at the creative table. He suggests hiring “digital citizens” (those under 30 who have grown up immersed in this stuff) to train the “digital immigrants” (those over 40 who think they’re knowledgeable, but secretly go to bed every night afraid of what they DON’T know).
The Harvard Business Review published an article in December 2010 called Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places. Do yourself a favour and read it. Research based, this article challenges the traditional funnel of consumer decision-making process. It reveals how we have moved to a loyalty loop, which profoundly changes where advertising messaging should be placed. As a marketing profession at Sprott-Shaw Degree College and University Canada West, I found it compelling. Textbooks will be re-written. I made it mandatory reading for my students.
Of course with any good forecast session, the usual caveats prevailed. Noted Suanders at the the end of his presentation, “On the other hand, I could be totally off.” Indeed, but not far off.
Tags: 2011 predictions, advertising, marketing
QR Codes go mainstream?
Posted by Mary Charleson | Filed under New media and e-marketing
That little square moniker along with an explanation of how to download the smartphone app and use it arrived on every door on the North Shore, an area rife with middle age folk and the financial affluence to have a disproportionate number of smart phone users. QR stands for ‘quick response.’ The idea started in Japan over 15 years ago, but has only taken off since smartphones were fitted with digital cameras. They are printed everywhere in Japan – on billboards, brochures and product tags. They have only just begun to appear in North America. Once a user has a free APP (Google QR code app and you’ll get easy download directions), they simply hold their phone to the QR code and it immediately links them to whatever the code was created for – a website URL, a coupon or offer, a text message, a Google map, music or a short video etc. QR codes have been used by Coke to generate a coupon that could then be held to the vending machine to generate free prizes or drinks. Response has far surpassed regular coupon redemption rates.
So how might you use this in your business? Suppose you were speaking at a conference and wanted to direct attendees to your materials, a special offer or email list sign up. Print the little square on your hand out or flash it up on your Powerpoint. Or suppose you were a business that wanted to give more detail about the product than the little hanging tag would allow. Print the square code and it’s all there. The great thing is it immediately allows you the ability to capture and track self selected interested people. And at this stage in the game, it still allows some demographic and psychographic segmentation of the tech savvy affluent.
Generating a code is easy and free. Go to: http://delivr.com/qr-code-generator
Plug in your URL or desired link and voila! a graphic file is downloaded and ready to display. If you’ve got the app, try it in this QR code. It should link you to my website.
Tags: North Shore News, QR codes
Starbucks moves ‘beyond coffee’ with new logo
Posted by Mary Charleson | Filed under Branding & competitive advantage
Video of Howard Schultz, Starbucks CEO on new logo
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", advertising, marketing, starbucks, Vancouver
The rise of the Sheconomy
Posted by Mary Charleson | Filed under Branding & competitive advantage, Marketing to Women, New media and e-marketing, Trends
Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much of this is related to the decline in manufacturing and construction, where men held a large majority of jobs. Conversely, the service sector, often dominated by women has experienced growth. This same pattern played out during the recessions of the 1980’s and 1990’s as well. As a result, employment has grown more rapidly among women than among men during the last 3 decades. Jobs in the new knowledge based economy we are told will demand people skills, emotional intelligence, team effort and multi-tasking, skills that tend to favour the female play book. These facts, while interesting, are only part of the picture.
Over at Statistics Canada we find proof that the gals are eclipsing the guys on the education front. Currently 61% of all university graduates are women, and that is up from 56% in 1992. While we can scratch our heads about a troubled system that now seems to leave our boys behind, it signals a major shift for the upcoming decades of consumers. Higher education equals higher income. There will be power in that purse.
A recent Pew Research Center study of 30-to-44-year-olds showed that when a husband is the primary or sole breadwinner, household spending decisions are divided roughly equally. He makes about a third of them, she makes a third, and they make a third jointly. But in the 22% of households studied in which the wife earned more, she made more than twice as many decisions as her husband about where the money would go. The more money women earn, the exponentially more money they manage.
Now before this post comes off as Gloria Steinem lecture on the power to women, I simply want to state that these shifts will have a profound impact on your marketing efforts in the coming decades. This is not about marketing to women. It’s about marketing well, recognizing that these subtle shifts have handed women significant influence on many purchases.
How might that affect your marketing?
1. Consider the increasing power of social networks. There are over 500 million people on Facebook. Close to 60% of them are women, and women are the most active group in terms of sharing content. Youtube streams 1.2 billion views per day. These tools alone under the tender care of millions of self appointed editorial writers and videographers could fame or shame a brand in days. Given the tendency of women to befriend other women, share information, chat and stay connected, it comes as no surprise that she has taken to social networks so naturally. Are you the person at the party working the room and bragging about your accomplishments, or are you the one engaging conversation, asking questions and sharing information? In the cocktail party that is social networks, she likes the latter.
2. Consider the research phase involved in a purchase. While this is particularly important for higher priced items such as cars, appliances, holidays and houses, it holds true for 85% of all purchases where research suggests women have significant influence. While both genders conduct research, women are much more apt to read online reviews and verify information. Women are also more likely to seek out the opinion of others. While guys look for a good solution through a methodical process of collecting information, identifying priorities and eliminating quickly options that don’t meet their criteria, women look for the best solution by researching and adding information until all options are exhausted. Her process is often less direct, and takes more time. From a marketing perspective understanding the importance of the research phase for women in key. Respecting her need to become informed and helping her collect information are critical. Are your sales people trained to do that? Is your website set up to help with this? Do you engage social media with this goal in mind?
While these points may help you capture more female decision makers in the sheconomy, these efforts are ultimately aimed at all customers. That’s just good marketing.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", marketing, Sheconomy, Trends, Vancouver, women
Are you unsocial by being so social?
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing
Social media is our new shiny toy. But, far from a fad, it represents a fundamental shift in the way consumers communicate. At the root of social media is online creating, sharing and connecting. It’s like one big cocktail party, where other people get to talk about you. The key of course is that although you may provoke a conversation, you cannot control it. It’s is a conversation that everyone at the party believes holds more truth than what you would say yourself, or pay to be able to tell others. That is the fundamental difference, and ultimately the power that it holds.
Let’s consider some facts:
- 34% of bloggers post opinions about products and brands.
- 20% of Tweets contain a reference to a product or brand.
- 78% of consumers trust pier recommendations. Only 14% trust advertising.
- 56% of journalists said social media was important when reporting stories. 89% use blogs when conducting online research.
- 31% of mobile handsets are smart phones, further enabling all of these activities in real time and location based.
Clearly, social media and mobile platforms, is where the future of media and advertising is headed.
Or is it? With so much emphasis on social media – utilizing Twitter, Facebook, Youtube, Foursquare and blogs, and monitoring or updating all this activity with tools like Nutshell, Hootsuite or Tweetdeck, I fear we may risk becoming “unsocial by being so social.” I sense an infatuation with the new shiny toy right now that I suspect will settle as we figure out what tool to use when, and for what audience.
Consider a campaign running right now for Shaw home phone. It cuts through the clutter by suggesting we use a phone to talk. This simple creative insight shows how far we have migrated. The inference is that rather than announce a new job or grandchild on Facebook or Twitter, that hearing the refreshing ring of a voice call on a phone, and the suggestion that, “what they really want is to hear the sound of your voice” is powerful. BBDO is the agency responsible for the creative. This campaign is running on radio and TV right now. It uses traditional media, with a creative insight that connects with the target customer. And there’s not an ounce of social in sight. Brilliant.
I conducted an experiment at a convention I recently spoke at. I was talking about marketing, with an emphasis on new media. Attendees would naturally expect emails, newsletters, hash tags on Twitter and the like as my promotional tools of choice. So when I sent them a Vancouver postcard in advance, by mail, hand addressed with a personal note inviting them to the break out session, they were understandably intrigued. Most arrived with the card in hand, and the session was packed. I had to do some negotiation with the convention organizers to have them mail the card on my behalf for privacy reasons. The gesture was unexpected, got attention and cut through the clutter. I was quickly able to dispel any notions of being a dinosaur with my traditional approach. Most appreciated it for what it was, a clever plot to have them attend. Who wouldn’t read a personally addressed, hand written postcard from the most beautiful place on earth?
Now I’m hardly suggesting that you walk away from social media. Far from it. I am however suggesting that you look critically at your objective and your target audience. In our rush to be social with social media, we risk becoming unsocial for some projects and targets. You want to achieve a connection with your customer. Choose your tool wisely – new and shiny, or not.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", marketing, Trends, Vancouver